arjan goudsblom

Providing workshops, training and coaching in building robust, high potential Startup ecosystems around the globe. Experience in Asia Pacific (Australia), Europe (The Netherlands) and MENA (Bahrain).

Solving challenges for public and private organisations by unlocking scientific knowledge available at Amsterdam Science Park. Bundling forces by bringing researchers together in one room with corporate R&D teams, students with SME’s, knowledge experts with people in the field.

At Cicada Innovations we provide our equity portfolio of high growth, deep technology start-up and scale-up companies with strategic advise and guidance as they set strategy, validate their markets and execute on their business plans for commercialising new products and services. As the Head of Global Growth and Mentoring my team assist companies in developing their business strategy, customer journey mapping, modelling of growth scenarios, accessing government grants, raising capital and ultimately help the founders exit the business through acquisition or IPO. We're targeting for our portfolio companies to have global impact. Establishing effective local and international partnerships with other tier 1 incubators, innovative corporates, investor networks and government and research agencies is at the core of my current responsibility.

I enjoyed the challenge of achieving exceptional results with very limited marketing budget at STA Travel. It enforced a culture of lateral thinking and creativity.

* Responsible for the planning and delivery of online media strategies for Mediacom’s blue chip clients, increasing and enhancing their digital media share and brand reputation. * In this role I: * Successfully managed an online media portfolio on behalf of clients worth several millions dollars * Increased the digital share of his client's media budget by 80% in one year * Managed a team of four digital media specialists

Supported the award-winning team at digital creative agency Clear Blue Day in developing compelling value propositions for their client portfolio.

* Recruited and led a team of highly skilled digital data scientists with the goal of creating business value from data and analytics. I co-created a new Business Intelligence operating model and led all BI transformation projects related to the implementation of digital analytics capabilities. * As part of this role I: * Implemented two site analytics tools (Omniture and iJento) and a tag management tool * Introduced Agile methodology to manage BI transformation projects * Supported the development of the digital strategy by providing insights on digital customer behaviour * Managed the integration of web data with the corporate data warehouse * Ensured the consistency of digital data quality and effective governance

* Responsible for developing the Digital Strategy as well as new customer value propositions for IAG's Australian Consumer Division. I favour using methodologies where customer centricity and innovation are at the core of the strategy development process, like Human Centred Design, Lean and Agile. * In this role I have: * Led a team to launch a new non-insurance value proposition to market within 2 months * Contributed to the rapid revenue growth of the digital channel at IAG (+25% annually) * Secured substantial increased funding for digital initiatives (+40% in 2015) * Implemented a customer experience action framework addressing customer irritants