Aris Gharapetian, MBA, DIR, VP, CMO

I am a Traditional and Digital Marketer, IN ONE, with expertise on both sides. I am a Marketing professional with 20 years of experience in Marketing, Product Marketing and Branding, specializing in Strategic Marketing and Lead & Demand Generation, with focus on increasing sales and profits. To me, it is all about innovative ideas, execution and clear communications and ultimately, differentiation. Great marketing ideas that are not implemented, communicated and differentiated are not great ideas in today's new world! I strongly believe that business is about taking initiatives and never being complacent. Always follow up with initiatives and be persistent, but always measure your results so you can continuously improve yourself and your teams. Learning truly never ends. I strive to learn something new every day, and it is not just a cliche. I am a passionate marketer that thrives on new ideas that drive actual results. I love launching initiatives and products that differentiate themselves. It is really all about differentiation and communicating the differences and the benefits to your customers. I have built distinctive brands at companies like Samsung and TEAC. I increased new business revenues by over 30% by launching a new Broadcasting business at TEAC. I launched new voice communication products at TEAC, contributing over $2M in sales in just months. Won TEAC's Best Product Award for launching an external Hard Drive product line, increasing revenue by over $30M, globally. Won Samsung's Best Idea Award for launching the company's new CRM (SaaS) Software. I thrive on setting up marketing departments / teams, developing lead generation initiatives and initiating innovative ideas. A situational leader, I’ve spent my career sourcing top talent, building high-performing teams, training colleagues to accomplish their professional goals and recognizing and promoting them. Outside of work, you can find me spending time with my family and friends and traveling to the various parts of the world, I am the biggest fan of my children’s sports and music activities. Skills: Strategic Marketing, Planning, Traditional & Digital Marketing, Social Media, Website & E-Commerce, Demand & Lead Generation, SEO,SEM,PPC, Content Marketing, ROI Analysis, Metrics, B2B & B2C, Inbound, Outbound Marketing, Omnichannel and Influencer Marketing, Email Marketing, Advertising, Public Relations, Team Building, Leadership, Integrated Marketing and Budgets & Forecasts. Please see my LinkedIn recommendations. Contact: 818-859-6461 : AHGhara12@gmail.com