Aris Apostolopoulos

Leading the global marketing organization of Welcome Pickups across B2C, B2B and Driver Supply. I oversee the full marketing team, covering performance, brand, content, CRM, growth, partnerships and driver acquisition. Together, we drive global growth and brand consistency in 370+ destinations, running the full marketing engine that connects travelers, partners and drivers under one unified experience. My role focuses on aligning these functions so that travelers find us easily, partners work with us confidently and high-quality drivers can join our network at scale.

Started as a team of one and built the B2B Growth Marketing function from scratch at Welcome Pickups. Today, I lead a team of five driving all aspects of the funnel; from lead generation to conversion and partner activation. Together, we manage strategies and partnerships across hotels, vacation rentals, travel agencies, and OTAs, ensuring sustainable growth and long-term partner success.

Planning, strategizing and implementing marketing campaigns for lead generation, lead nurturing, and conversions. Channels include SEO, Google & social media advertising, email marketing, and organic lead generation campaigns with the goal to create pipeline.

Planning, developing and implementing end-to-end lead generation campaigns for the company's B2B solutions (incl. webinars, gated content, email marketing, paid advertising, conversion rate optimization), and lifecycle marketing activities to move prospects down the funnel.

As part of the content marketing team at Epignosis, the leading Learning Management System, my work included: landing page copy, conversion rate optimization, SEO content development & SEO optimization, email communication, nurturing campaigns, as well as setting up metrics and analyzing data to achieve our business goals.

Developed copy guidelines and messaging frameworks in collaboration with the Product Marketing Manager to assure a unified customer experience across verticals.

Create SEO/SEM campaigns for B2B companies (e.g., FedEx, DocuSign, MongoDB, and others) and I was responsible for writing ad copy and setting up prospecting and remarketing ads on social media (Facebook & Twitter), Google Search, and GDN.

Writing SEO content for the blog and product descriptions for the company e-shop to increase organic visits and conversions.

Working with newspapers, magazines, and online publications for content development of all kinds (including: real-life stories, business news, op-eds, reported stories, advertorials, etc.). Featured on: - The Times - Guardian - Vice - Narratively - The Daily Mail, and more.