arina efremova

* Management of both * designers and technical department * to provide support clients’ sites, after * the organization of photo and video shoots as linear producer * Account management for all the clients (3-4 monthly), coordinated all the activities according to clients’ needs (both * design and site development). * Collaborated with clients on their business and marketing plans as a part of their team and suggested new visuals, features, and mechanics on sites. * Managed the release of online materials * promo pages, landings, banners, emails, and other content. * Did product research for the departments about the client, competitors, target audience, industry, design trends * Hired external outsources depending on the project * Raised the department of photo and video production in 3 months and started to produce 20 videos a month. Released 1 new http://www.new.mixit.com. Shot one commercial https://www.youtube.com/watch?v=ZaUQiJen0E0 and an ad for Moscow Underground.

* Planned and executed marketing strategy of two brands (M·A·C, Clinique) monthly * Coordinated tasks within external outsourcing companies (site support, e-mailing, design and copy) and internal clients (brand management, PR) * Supported global guidelines with localization of assets to Russian * Prepared monthly report presentations on key metrics for Russian office and EMEA department * Supervised the core changes on site (check-out, main page redesign, profile page) with a global team * Implemented additional mechanics on site (pop-ups, interactive banners, lead generation) and tested the effectiveness of promo materials (promo-pages, emailing, banners, assets) * Introduced A/B testing and experiments of different marketing mechanics to choose the most effective ones. Reorganized the process of work between external and internal partners using cloud services and reduced the time of creating marketing materials by quarter.

* Managing incoming tasks from 4 departments (PR, category, marketing) * Creating banners according to marketing plan in collaboration with designers and copywriters * Downloading banners via ad system and analyzing their effectiveness * Organizing banner assets in the cloud to facilitate work with external outsourcers * Creating articles with products and downloading them via CMS * Initiated the change in banners guidelines and reached a twofold increase in clicks. Implemented the use of a new ad system (Yandex.Display to AdFox) to reduce the time of downloading banners and create targeted ads.

An intern in category management @ Yandex.Market Work in Kids, Gifts, Clothing department. Analytics and data, communication with the marketing department, assistance to head of category management, help with content production.

* Drawing up expert databases for organizing meetings and meetings on the topic of Moscow tax policy * News monitoring about the DEPR * Organization of internal events * Production of site features, print formats, banners on the DEPR website * Information support

* Presentations * Copywriting * Preparing materials for the clients * Art-director assistance

* Project management in the Studio * Account management for all the clients (6-7 monthly) in different fields * branding, strategy, design and site development * Hired external outsources depending on the project * Product research depending on the clients' needs * Managed the release of online materials * promo pages, landings, banners, emails, and other content. * Document coordination