Ari Murray

Multi-dimensional makeup for everyone, everywhere created by Ashley Frangipane a.k.a. Halsey.

By Kourtney Kardashian. The modern guide to a life well-lived.

Owned the Direct B2B/ Ecommerce revenue channel for Pressed Juicery, nationally. Ran and operated all drop-shipping programming for key eCommerce Accounts. Ran the B2B site (powered by Shopify) where new and recurring sales transactions took place daily at scale. Personal liaison to all enterprise accounts, ensured a unique and exceptional experience for all partners. Acquired and maintained new luxury B2B accounts at the enterprise level who did business in various categories. Sole customer-facing business development person worked to grow existing customer accounts and partnerships. Utilized the B2B/ eComm tech stack including Shopify, NetSuite, ShipStation, CommerceHub, SPS Commerce, and Genius Central. Controlled Pressed Juicery's EDI.

Managed eCommerce strategy and execution across two B2C arms: SnackNation and Love With Food (Acquired). Ran and operated the company’s Shopify and Amazon channels. Managed the outputs of the in-house Merchandizing, Marketing, Customer Support and Operation teams as they related to eCommerce. Emphasized the In-Box Experience, drove improvements to the product itself, corrugate, branding, and customer facing messaging. Was liaison to SnackNation’s 3PL warehousing; led a successful transition to two new warehouses. Managed eCommerce partnerships and was the sole eCommerce salesperson for all orders at scale across SnackNation and Love With Food.

Curated the company’s B2B and B2C inventory. Created Bills of Materials, SKUs, Inventory Analyses, and customer facing Curation Materials to highlight important attributes of each unique product. Maintained eCommerce partnerships and the company’s eCommerce website; helped to set the tonality of B2C In Product Collateral. Shepherded the company's insights and brand report processes, which culminate in the delivery of collected data to partner CPG Brands. Assisted with significant Request for Proposals; worked to select and tell the stories of the chosen SKUs to the potential enterprise B2B members.

Utilized Zendesk, Shopify, Recharge, Zuora, Salesforce, Netsuite, Klaviyo, and SurveyMonkey as the sole eCommerce Member Success representative. Worked to strengthen and nurture potential and existing eCommerce members; implemented strategy that helped to grow the member base by 800%. Created member surveys that collected information that was shared with CPG Brand Partners. Handled and sought after enterprise eCommerce accounts, bringing in substantial recurring revenue.

Researched, wrote, and edited informational articles and newsletters; drafted and circulated marketing mailings for clients and prospective clients; designed branding and advertising materials; initiated and responded to emails and calls from clients and vendors; arranged, coordinated, and staffed marketing meetings and presentations.

Produced extensive written analysis of legislation and legislative trends; attended hearings and meetings with federal legislators, diplomats, and advocates; researched legal developments regarding a range of civil rights and policy issues at the federal and state level; participated in briefings of senior personnel.