Arif Ritonga

Leads 5 functions of the marketing department: • Category team: Responsible for new product development which includes launch plans, promotions, visibility and customer selling story. • Regional Marketing: Ensure that all marketing programs are executed according to the guidelines and search and capture opportunities in the market. • Sponsorship: Increase brand awareness and brand equity through experiential marketing events. • Marketing Services: Develop all necessary communication material relates to campaign, new product development & consumer activation aligned with brand guidelines. •Cooler development: Manage and develop cooler strategy with right ROI.

• Leading Trade Marketing function for developing, communicating and ensuring implementation of launch strategy. • Support global marketing team & translate its strategy into right channel marketing

• Leading Trade Marketing team to the next step thru strategic path and plan. • To improve affinity between shopper and the brands in each category by optimizing visibility, promotion and promotors. • To maximize the success of innovations through excellent shoppers’ knowledge.

Product & Marketing Plan Develop of Product and Marketing Plan by developing POS Marketing and customer marketing budgets in order to support Annual Business Plan. Shopper and Customer Marketing Strategies Develop and define of S&CM strategies for different brand to be implemented in different trade channels to ensure effectiveness allocation of resources in increasing probability of sales at point of sales. Promotion Management Develop, monitor and check the promotion activity in alignment to brand strategy, to ensure promotional effectiveness.

• Responsible for launches and re-launches of selected brand categories for NIVEA @ the POS worldwide along the Go-to-Market Process. • Exchange on global Go-to-Market perspective with EUNA, Far East, Near East and Latam S&CM Heads. • Develop strong sell-in stories incl. placement recommendations, POS guidelines, activation tools and trade argumentation condensed as Launch Activation One Pager. • Support the Category Management Team with development of category related strategies and activities as well as shelf management, esp. planograms. • Steering of international Shopper & Customer Marketing agencies with regards to POS campaigns

Brand Strategy Review; conduct analysis and calculation, prepare the brand strategies for Hansaplast sub brands/products; Marketing Plan Prepare the Product Marketing Plan (PMP), propose the detail marketing plan for Hansaplast sub brands/products in accordance to the Annual Business Plan (ABP). Communication Planning Plan and prepare the above and below the line marketing campaigns for Hansaplast products based on marketing plan. Marketing Budget Monitor and control all spending related to marketing activity to ensure effective utilization of marketing budget (marketing related budget) in accordance to the ABP with minimum deviation. Portfolio Management Prepare and execute all the steps and processes related to the pruning, deletion, re-launching, and launching of Hansaplast products to ensure effectiveness of the product portfolio

Product & Marketing Plan Develop of Product and Marketing Plan by developing POS Marketing and customer marketing budgets in order to support Annual Business Plan. Shopper and Customer Marketing Strategies Develop and define of S&CM strategies for different brand to be implemented in different trade channels to ensure effectiveness allocation of resources in increasing probability of sales at point of sales. Promotion Management Develop, monitor and check the promotion activity in alignment to brand strategy, to ensure promotional effectiveness.

Channel Responsibilities Responsible for Modern Trade and Traditional Trade Channel with in North, East Jakarta and Tangerang Banten Supervise the Distributor Transition • Set up new distributor team. • Coverage extension and create new call plan related to area potentiality. • Monitoring stock transition from previous distributor to the new one. • Define new outlet classification.

Direct Selling Dirham Card – PT Bank Danamon Shariah Responsible Canvassing channel (door to door approach) within Jakarta Area with number of team consist of 6 Supervisor, 150 sales person, and 4 admin staff

Budget Controller for Ardath, Kansas & Commfil Plan, coordinate, monitor & evaluate budget with Regional Offices & Marketing Finance. Monitor and Provide Evaluation for Trade Marketing Activity. • Evaluate trade marketing activities based on budget utilization vs. its impacts. • Assists local trade marketing team to develop trade marketing activities. Project Coordinator for Kansas Menthol Special Edition Pack for Trade Marketing Team. • Provide launch guidelines for trade marketing team. • Monitor and evaluate the progress of the launch

Monitor, Implement and Evaluate Lucky Strike Retailer F1 Competition. • Provide guidelines for salesman in order to hit the right participants. Person in Charge for Lucky Strike Cluster. • Ensure availability and optimum visibility. • Manage and maintain the investment.