Ariel Wu

Program Event Coordinator @ MicMind Studio

About

I am an Event & Experience Coordinator with hands-on experience supporting live events, experiential activations, community programs, and audience-focused experiences across music, culture, and retail. My work spans run-of-show planning, guest experience flow, partner coordination, event logistics, and on-site operations for programs ranging from in-store activations to 5,000+ attendee festivals. Key strengths include: • Designing participant journeys and event flow • Supporting FOH operations, check-in, and on-site logistics • Managing partners, creators, and sponsors • Developing programming for creator and community events • Clear communication, problem-solving, and team alignment I’m passionate about live experiences—the energy of a venue, the rhythm of a festival day, and the challenge of bringing people together through meaningful, well-executed programs.

Country

Canada

City

Toronto

Industry

Broadcast Media

Skill

Partner Relationship Management, Cross-functional Collaborations, Event Management, Stakeholder Management, Sponsorship Relations, Vendor Coordination, Event Coordination, Music Production, Project Management, Operations Support, post-event reporting, Communication, on-site logistics, participant flow, Program Development, partner coordination, Event Planning, Cross-functional Alignment, Music Business, Social Media

Experience

Program Event Coordinator

MicMind Studio

2023-5 - Present · 3 yrs 5 mos

- Led end-to-end production of Taiwan’s first One-Day Podcaster Experience, creating the full program flow, scripting, participant journey, and run-of-show for a 30–50 person experiential event. - Coordinated with major partners KLOOK and KKday to launch the experience as a commercial product, managing deliverables, timelines, and on-site logistics; drove 50%+ upsell rate through post-event engagement programming. - Managed on-site operations, including registration flow, check-in systems, room setup, staff briefing, and audience guidance throughout the experience. - Designed and produced community programming for creators, including a virtual meet-up with 200+ registrations and 80+ live attendees, acting as host and program lead. - Developed operational SOPs that improved event team efficiency, cross-functional coordination, and participant experience.

Event Coordinator

Daan Go Cake Lab

2025-5 - 2025-10 · 6 mos

- Planned and executed in-store experiential events, including monthly tasting activations that improved guest flow, sampling logistics, and overall customer experience; contributed to a 7% uplift in signature product sales. - Coordinated on-site operations for Vancouver grand opening and seasonal campaigns, managing check-in, volunteer/staff alignment, customer routing, and real-time issue resolution. - Collaborated with cross-functional teams (kitchen, retail, marketing) to develop an efficient event flow model for tastings, evolving a VIP pilot into a scalable store-wide program that reduced venue costs. - Managed talent and influencer partnerships (6–8 per month) for event amplification, functioning as point-of-contact for creators during on-site visits, shoots, or experiential campaigns. - Supported localized event reporting and post-event analysis to measure engagement, foot traffic, and customer response across multiple store locations.

Music Production & Audio Support

Joyart Studio

2022-2 - 2023-1 · 1 yr

- Provided audio production and technical support for commercial projects, working with Pro Tools to edit, mix, and arrange music used in branded content and live media. - Assisted in creative production workflows, collaborating with producers and vocal talent to deliver high-quality audio assets under tight timelines. -Developed foundational technical and communication skills relevant to live audio, event production, and backstage coordination.