Arielle Grabel

Director, Brand Communications @ People Inc.

About

Warm and empathetic storyteller with a sharp instinct for smart media, passionate about shaping cultural relevance and translating complex topics and data into clear, accessible narratives.

Country

United States

City

New York

Industry

Health, Wellness & Fitness

Skill

Press Releases, Social Media, Media Relations, Public Relations, Event Planning, Beauty Industry, Marketing Communications, Marketing

Experience

Director, Brand Communications

People Inc.

2021-7 - Present · 5 yrs 3 mos

New York City Metropolitan Area

As of July 31, 2025, People Inc. is the new name of Dotdash Meredith. Oversee communications, thought leadership, media relations for Health, PARENTS, REAL SIMPLE, Verywell Health and Verywell Mind.

Fulltime Freelance Publicist

Edelman

2021-3 - 2021-7 · 5 mos

New York, New York, United States

Clients: Banana Boat, Bulldog Skincare, Hawaiian Tropic, Schick Hydro Razors

PR & Marketing Manager

The Skin Cancer Foundation

2017-9 - 2021-1 · 3 yrs 5 mos

New York, New York, United States

Led public relations and communications initiatives including program strategy, press releases, internal and external company collateral, editorial calendars, blog articles and business announcements. Arranged interviews, speaking engagements and earned media opportunities. Managed cross-functional internal relationships with integrated marketing, social, corporate partnerships and development teams. Positioned the organization as a leader in the industry with media, stakeholders and the public. Some highlights include: - Directed publicity and organizational involvement opportunities for members consisting of 200+ medical professionals. - Planned and executed the organization's annual national mobile screening tour, Destination: Healthy Skin. - Successfully ran and implemented yearly Skin Cancer Awareness Month media efforts resulting in increased quality coverage.