Ariel Suffern
Chief Marketing Officer, Americas region @ The Magnum Ice Cream Company
About
Senior marketing executive with deep expertise accelerating growth across consumer brands, blending human insights with commercial rigor to drive customer and consumer desire at scale. Experienced operator across the entire CPG system: leading portfolio strategy, global innovation pipeline, in-culture brand ecosystems, and a disciplined go-to-market execution with commercial teams.Core competencies: Portfolio & innovation strategy | Market development | Consumer & customer insights | Omnichannel demand creation | Digital, content & commerce | P&L ownership | Cross-functional transformation
United States
New York City Metropolitan Area
Food Production
Brand Development, Revenue & Profit Growth, Product Innovation, Brand Management, Marketing Strategy, Cross-functional Team Leadership
Experience
Chief Marketing Officer, Americas region
The Magnum Ice Cream Company
New Jersey, United States
Directing all marketing operations, brand strategy and growth initiatives across North America & LatAm at the world’s largest ice cream company
Global Vice President Marketing, Patrón Tequila
Bacardi
Hamilton, Bermuda
Drove the acceleration of the iconic super-premium tequila brand across international markets, scaling a global luxury playbook through key channels and culture-driving platforms
Vice President, Creative & Digital
Kraft Heinz
Chicago, United States
Led the creative and marketing capabilities for the U.S. organization, managing a diverse ecosystem of creative agency partners. Built and launched The Kitchen, first in-house agency for Kraft Heinz’s U.S.
Vice President, Cheese & Dairy U.S.
Kraft Heinz
Chicago, United States
Owned marketing strategy, investment choices, innovation and communications(ATL/PR/digital) for a portfolio of flagship american brands including Kraft, Philadelphia, and Cracker Barrel cheese.
Senior Marketing Director, Americas region
Unilever
Buenos Aires, Argentina / New Jersey, United States
Expanded scope to include the North America Rexona/Degree business and team. Drove growth through strategy, innovation, and integrated communications across the Americas
Marketing Director, Latin America
Unilever
Buenos Aires, Argentina
Returned to Latin America as Regional Director for Rexona, Unilever’s largest region for the world’s #1 deodorant brand. Orchestrated marketing strategy, innovation, and communications across LATAM.
Global Innovation Director, Soups
Unilever
London, United Kingdom
Global Innovation Director Knorr Soups ($1.2B RSV). Led cross functional team driving the innovation strategy and the global category NPD pipeline in close collaboration with R&D.
European GM, Vitality Shots
Unilever
London, United Kingdom
Promoted to Global Marketing Director & GM Vitality Shots for Western Europe. Responsible for leading new brand equity foundations for Knorr, Unilever's #1 Foods brand.
Global Brand Manager, Axe
Unilever
London, United Kingdom
Relocated to Unilever HQ in UK to lead Axe global brand relaunch. Led a multidisciplinary team through a complex transformation (new packaging, formulation, design and integrated global communication).
Regional Brand Manager, Axe LatAm
Unilever
Buenos Aires, Argentina
Responsible for leading equity & innovation initiatives for the Axe brand in 19 markets. Awarded Cannes Lions Grand Prix (Titanium) for Axe LATAM consumption program.
Local Brand Manager, Deodorants South Cone (Argentina/Uruguay/Paraguay)
Unilever
Buenos Aires, Argentina
Promoted to Brand Manager Axe & Patrichs for South Cone. Responsible for P&L, trade & consumer activation during Argentina's 2001 crisis
Unilever Future Leaders Program
Unilever
Buenos Aires, Argentina
Selected for the 1997 Global UFLP program. - Sales/Trade Marketing assistant, Home Care (1997-1998) - Marketing assistant, Deodorants (1999-2001)
Education
Stanford University
Industrial and Product Design
Universidad de Belgrano
Economics
Ariel Suffern's Contact Information
Phone
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