Arie Ardianti

PR Consultant, Marketing Communications & Hospitality trainer

- To develop, plan, implement, monitor and evaluate the hotel’s marketing communications strategies, including advertising, promotions, public relations activities, graphics and collateral to support the marketing objectives for the hotel . - Hotel Brand Guardian Role; responsible to effectively communicate and maintain consistency of the hotel brand standards include room collateral, hotel advertising and other collateral - To develop a fully integrated Public Relations Plan such as F&B special promotions or other hotel facilities. - Develop and maintain active contact to create a good rapport with press and key media people, government, associations as well as to ensure adequate targeted publicity and coverage of the hotel’s positioning, promotional program, corporate image building and other activities. - Responsible for the production of all hotel communications pieces that include brochures, posters, advertisements, direct mails/flyers, room collateral and corporate gifts. - Prepare press release, daily press monitoring, pitch story angles to media and press conference set up when required. - To produce and ensure all photography materials for hotel and sales purpose are met as required by the hotel standards. - Closely work with all department especially with Sales & Marketing Department and F&B Department to maximize the promotion by providing the analyze the targeted market information including customer profile, behavior, and yield for the planning and evaluation of marketing communications and other partnership marketing program.

- Handling Public Relations department from July 2008 – December 2008 also Learning & Development department from November 2008 up to November 2009. - To assist General Manager with all secretarial duties, correspondence, filing and business arrangements for travel - Organizing internal and external meeting schedule , monitoring hotel’s feedback online from the customers and ensuring the department concern follow up and take an action in immediate. - Collecting & consolidating data from all departments for General Manager and Corporate Office perusal. - Coordinate with all department in preparing the weekly and monthly report as well as the hotel’s presentation.

- Handling all correspondences, get in touch with the client in order for Interview, Photo Shoot, Gain information related to the Magazine - Follow up and maintaining clients and other public figure from businessman/woman and the government - Handling the business trip including airfare, accommodations and other related matter - Handling the Agreement, Join barter and sponsorship - Assisting Editorial Department in preparing questionnaire for the interview, arranging schedule of photographer and editor’s schedule, proposing and following up interview schedule to the person concerned, setting up the venue - Assuring the important events coverage by the journalist and photographer - Providing weekly report to all editorial section in department and to Bureau Chief

- To develop, plan, implement, monitor and evaluate the hotel’s marketing communications strategies, including advertising, promotions, public relations activities, graphics and collateral to support the marketing objectives for the hotel - Develop and maintain active contact to create a good rapport with press and key media people, government, associations etc as well as to ensure adequate targeted publicity and coverage of the hotel’s positioning, promotional program, corporate image building and other activities - Responsible for media monitoring, media hosting & media planer hotels - To plan and hold the hotel’s annual charity activities with local orphanages/ foundations - To produce and ensure all photography materials for hotel and sales purpose are met as required by the hotel standards

- Handling secretarial duties for General Manager - Filing, handling incoming & outgoing call, arranging meeting schedule & business trip - Handling administrative works, collecting & preparing weekly & monthly reports - Collecting & consolidating data from all department for General Manager and Board of Directors perusal - Take a part in promoting product - Handling complaints from guest & hotel services to the clients

- Handling incoming & outgoing call ( local & overseas ), Organizing internal and external meeting schedule - Arranging local & overseas business trip include hotel reservation, passport and visa - Handling administrative work for Custody Department such as expense reimbursement, collecting & consolidating data from each unit for Securities Country Manager and Operations Head perusal - Handling personal matter of Securities Country Manager and Securities Operations Head such as housing rental agreement, arranging local and overseas family travel, extending passport & Visa and personal accounts tracks