Arianna Marino

Manage the development and execution of UK TikTok Shop campaigns, aligning strategies with business objectives to deliver measurable success. Specialise in merchandise and promotional strategies for campaigns, driving enhanced operational efficiency and record-breaking results. Manage multimillion-dollar budgets with precision, achieving triple-digit GMV uplifts and incremental ROI improvements. Leverage data analytics to refine strategies, monitor KPIs, and maximise outcomes, ensuring optimal campaign effectiveness through A/B testing. Implemented innovative strategies that significantly improved campaign performance and merchandise operations. Collaborate closely with cross-functional teams to develop impactful campaign tactics, streamline operations, and improve overall performance.

Managed and optimised the global digital trade calendar, ensuring alignment with commercial priorities and key market trends. Planned and executed monthly global forecasts, promotional campaigns, and key product launches to drive e-commerce sales. Delivered strategic reports on sales performance and KPIs, providing actionable insights to senior management and stakeholders. Worked collaboratively with CRM and digital marketing teams to develop targeted email marketing strategies, improve customer engagement, and boost site traffic. Mentored and led a team, fostering their development and overseeing the execution of critical tasks, including product launches and site merchandising.

Delivered trade reports to identify growth opportunities and optimise brand and market performance. Improved site merchandising with data-driven strategies for page ranking,search optimisation, and product recommendations. Ensured smooth execution of promotional events, product launches, and campaigns through team collaboration.

Managed Salesforce merchandising and ensured seamless product setups and site journeys. Oversaw regional content for launches, maintaining consistency across UK, EU, FR, and DE websites. Used performance reports to optimise web metrics and drive sales growth. Aligned regional strategies with global goals through cross-functional collaboration.

Fashion Marketing & Communication graduated with an equivalent of First Class Honour Degree. The most important aspects of my study included Fashion Business, Marketing Communication, Fashion E-Commerce, Fashion Luxury Branding, Styling, Digital Communication, Digital P.R. and Press Office, Events Organisation. Learning these topics have helped me in my project works which include the creation of an Online Fashion Magazine, a Restyling of a Brand and the creation of a Concept Store. I have received excellent grades in these projects, which displays my knowledge is strong and also shows that I am very capable putting this into practice. This skill is very applicable to real-world industry setting.