Arianna Gallicchio

Multinational Food Company Infant Food - Responsible for all Brand Management Mix: from product ideation to launch on the market (brand strategy, route to market, production, business case and P&L, pack development); market and data analysis and reporting, budget monitoring; KPI's definition, suppliers' and budget coordination; - Responsible for Digital Marketing plan: brand website and e-commerce platform development, SEO/SEA strategy, digital materials for sales teams, CRM and DEM strategy for all stakeholders; Amazon channel and online retailers media partnership with brands; - Public Affairs & Institutional Branded Projects: main point of reference for all Institutional/Public Affairs brand‑related projects: branded partnerships activation; advocacy activities, category‑development activities; - People Management: coordination of Interns Team

Multinational Food Company Baby-Food and Medical Food (Gluten-free and Protein-free range) - Responsible for Scientific & Brand Communication: management and coordination of national strategic communication masterplan; development of brand consumer/trade communication materials for all baby food and medical food portfolio; - Responsible for Functional Food Line Launch: management and coordination of marketing mix of a new functional food line on the market (route to market, production planning, artwork development, media & comms plan, consumer & scientific PR plan); - Public Affairs & Institutional Branded Projects: main point of reference for all Institutional brand‑related projects (involvement of KOLs and Institutional partnerships) - People Management: coordination of Interns Team Main achievements: Launch of the first functional baby food range; Involvement of Opinion Leaders in communication content plan;

Multinational Food Company Baby food and medical food (Gluten-free and Protein-free range) - Brand Communication: strategic plan, implementation and activation of brand communication materials for Italian field force (digital/Ipad materials, brochures, leaflets…); budget management, agencies activation and management; - Direct Marketing: strategic plan, implementation and activation of Direct Marketing materials (sampling, couponing, product kits – direct to consumer); budget management, agencies activation and management, KPI’s and performance analysis; - Internal Communication: internal communication management through Monthly newsletter, Intranet and Company Social Networks; planning and agenda for Area Managers meetings; - Training: screening and recruitment of new Representatives; product & communication entry-training for new Reps; training & e-training to field force on communication for new launches/line-extensions and new materials;

Multinational pharmaceutical company Personal-care products/cosmetics - Global Media Relations: product PR, event & communication campaign development on a global level; Media Tool Kits development; -Local Media Relations: management and maintenance of local Media Relations with local consumer press; product event, Open Days and press conferences organization (all phases); press launches planning; daily accounting with agencies; ADV planning and Media Center management; media monitoring and KPI's analysis; - Content Marketing: management, editorial plan, chief of editorial staff for digital projects (product-website, project-website); editorial plan and social media marketing activities of related social channels; KPI’s and insights analysis and reporting;

Multinational pharmaceutical company Personal-care products/cosmetics - Local Media Relations: support to press office activities; event planning; daily accounting with agencies; - Content Marketing: editorial plan, drafting of texts for product/project websistes; support to editorial plan and social media marketing activities of related social channels; - Corporate Communication: corporate events; drafting of Corporate press releases; communication support to HR Dept.

Web&Communication agency Personal-care products/ cosmetics - Marketing Communication: project management and developing of ATL and BTL activities / integrated communication strategy for clients; support in the development of editorial plans for websites and social channels; marketing- intelligence and online monitoring activities; -Training activities: event and congresses planning.