Ariana Ibarra

I lead the communication strategies for Latin America (Mexico, Brazil and the rest of LATAM) including PR, Social Media and Influencer Marketing for Roku players, Roku TV, Roku Ads and The Roku Channel.

Full ownership of Amazon Devices PR programs including Alexa, Echo, Fire TV, Kindle, Tablet, Ring and eero in Mexico and U.S. Hispanic. I also led the PR launch of Alexa in Brazil, Colombia, Chile, Peru, Costa Rica and Argentina. My responsibilities included PR, social media and influencer marketing strategies, thought leadership, content development, event production, media trips, seeding and reviews programs, budget management, agencies/ vendors management, crisis management and brand reputation, executive speechwriting, spokespeople preparation, and act as a spokesperson myself. Collaborated on cross-businesses campaigns with Amazon Retail, Amazon Music and Prime Video PR and Marketing, as well as local business and Go To Market teams. Worked with 3P partners across several industries, on strategies for products or services that are either enabled or that work with Alexa or Fire TV.

Led PR programs, corporate communications, internal/ employee communications, social media and CSR programs. My responsibilities included internal and external content development (press releases, blog content, social media content, internal screens and newsletters), events execution, agencies/ vendors and budget management, media relations, spokespeople preparation, volunteering and donations programs. I worked on cross businesses projects with banks, fintechs, merchants and relevant industry stakeholders including the Mexican Banking Association.

Worked at PPR Worldwide- Sister company of Burson-Marsteller • Responsible for the development and delivery of communication and public relations strategies. • Development of KPI’s for communication plans. • Communication materials. • High level media relations (technology, business, marketing, lifestyle). • Lifestyle blogger relations. • Client service and counsel based on business goals. • Planning and execution of launching events, press conferences, fam trips. • Team management and supervision. • Crisis management. • Media trainings. • New business development. Clients: MAPFRE, General Motors, Danone, Alcatel, TCL, Oracle, Oracle Marketing Cloud, Hult.

• Account supervisor, responsible for the development of communication and public relations strategies. • External, internal and digital communication counsel. • Communication materials. • Professional contact with beat journalists (technology, business, beauty & lifestyle outlets) • Events and press conferences organization. • Crisis management and brand reputation. • Team management and coordination. • New business development. Clients: Belcorp (L'Bel, Ésika, Cyzone), AJE (Big Cola), MAPFRE, Special Olympics, Alcatel, Oracle, Danone.

• Development and execution of PR plans and strategies. • Development of activities for different media outlets including technology, gamers, business, and lifestyle. • Communication materials including pitch letters, press releases, fact sheets, bios, newsletters, interview briefs, spokespeople briefs. • Story development with media. • Events and press conferences organization. • Client representation at events or trade shows. Clients: Sony Electronics, PlayStation, Sony Mobile, Symantec, Chefs al Rescate.

• Planning and execution of events and public relations strategies. • Media relations within technology and lifestyle outlets. • Creation of data bases, reports and communication materials. • Monitoring: social networks and media. • Interview pitches and trivias. Clients: Samsung, Casio, Wonderful Pistachios, TV Channels: Cosmopolitan TV, Elgourmet, Film & Arts, Europa Europa and Reality TV.

• Development of internal communications materials such as flyers, institutional videos for kids and teenagers, internal magazine.

• Completed International College Program working in attractions and guest relations at Walt Disney World in Orlando Florida.