ariana fernandez

About

Marketing professional with 12 years of experience in the B2B Technology Industry and 9 years in the Marketing area with recognized International brands. - I have experience in national and international brand management, extensive experience in services marketing and relationship marketing. -Knowledge in consumer behavior, pricing strategies, market analysis, trade marketing, retail marketing. -Strategic Administration, Evaluation of Investment Projects, management of profitability, ratios, cashflow, P&L and budgets. -Wide experience and knowledge in corporate communication and event organization. -Knowledge in Digital Marketing: SEO and SEM, e-commerce, management of social media platforms, content marketing. Knowledge in platforms for e-mail marketing. Multimedia presentations. -Knowledge of collaborative work tools such as CRM Salesforce, Slack, Basecamp. -Active member of the Argentine Marketing Association (AAM) participating as Jury in Mercury Awards. -Active member of IDEA.

Country

argentina

City

argentina

Industry

information technology and services

Skill

microsoft office, comunicaciones de marketing, teamwork, product marketing, liderazgo de equipos, trabajo en equipo, microsoft excel, marketing communications, digital marketing, marketing digital, microsoft powerpoint, marketing de productos, microsoft word, relaciones con clientes, estrategia empresarial, english, excel, customer relations, powerpoint, crm, corporate branding, trade marketing, mercadotecnia, negotiation, flexibilidad, responsabilidad, proactividad, autonoma, estrategia de mercadotecnia, medios sociales, publicidad, publicidad en internet, consultor de redes sociales, marketing online, facebook

Experience

neoris

senior marketing analyst, latam

nec argentina

2013-8 - 2018-9 · 5 yrs 2 mos

* Definition,implementation and qualitative evaluation of advertising campaigns NEC´s Product for graphics and digital media, including the development of graphics and audiovisual material for LATAM and Argentina in collaboration with NEC Japan Advertising Division . * ° Support NEC Japan Advertising Division in content production involving the CoC Latam . * °Branding activities * °Organization and coordination of events and product launches in Argentina, coordination and support at events involving the CoC for Latam. * ° Responsible Showroom NEC Argentina . * ° Responsible for the structure and maintenance of the website and update content of products and solutions CoC . * ° Institutional and Commercial presentations . * ° Responsible for the production and management of promotional material, brochures and corporate stationery support NEC Argentina and promotional material involving the CoC to LATAM level. * ° Research, analysis of the Latin American market trends of IT and Telecommunications. * ° Consolidation of business information and projects in Argentina and Latam .

analista de marketing

griensu s.a.

2010-1 - 2013-8 · 3 yrs 8 mos

* Development of the marketing plan of de company: * Management and caring of the brands that Griensu S.A. stands for in Argentina (toshiba, Fujifilm and Nihon Kohden). * Execute and follow up on the Media plan leveraging Advertising and Media Agencies. * Updating of product catalogs for each brand.. * Develop events, participate in congresses, promotions and co-marketing activities with Griensu brands and analysis of the performance. * Web administration and up date of the content. Monitoring of SEO and SEM campaigns. * Monitoring of the Marketing budget * Manage suppliers in the process of selection, negotiation and payments. * Development and analysis of surveys for customers. * Responsible for having materials required by marketing and sales team on time and keeping all the needs of the relationship on time. * Cooperation with the market share analysis based on imports statistics.

administrative assistant

griensu s.a.

2007-6 - 2009-12 · 2 yrs 7 mos

* Administrative Assistant at the Service Department managing documentation for public tenders. * Elaboration of budgets and pricing for customers. * Data uploading in AS 400 system. * Management of trips y contact with travel agencies and hotels. * Customer Service. * Cash count.

recepcionista - customer service

mary kay inc.

2006-5 - 2006-11 · 7 mos

Receptionist and customer service, messaging coordination.

asesora de venta

american express

2005-3 - 2005-11 · 9 mos

Sales advisor for Premium segment, American Express Gold Credit Card.

Education

university of virginia darden school of business

business

2019-1 - 2019-1 · 1 mo

universidad europea miguel de cervantes

marketing

2013-1 - 2015-1 · 2 yrs 1 mo

university of virginia

business

2019-1 - 2019-1 · 1 mo

universidad europea del atlántico

marketing

2013-1 - 2016-1 · 3 yrs 1 mo

universidad nacional de quilmes

2004-1 - 2010-1 · 6 yrs 1 mo

university of buenos aires

2012-1 - 2012-1 · 1 mo

university of buenos aires

marketing

2011-1 - 2011-1 · 1 mo