Ariana Cohen

Developing the triple-axe business of Lancôme in Bloomingdale's, Nordstrom and Nordstrom Rack doors through 360 launch activations, visual merchandising, pop ups, sampling programs, Field support and more.

- Working to grow the North American mass distribution, primary retailer, and off-price business of fragrances from GUESS, Salvatore Ferragamo, Abercrombie & Fitch, Hollister, Graff, and Emanuel Ungaro. - Partnering with the Boutique Marketing teams from the above brands, as well as Oscar de la Renta, MCM, Donna Karan/DKNY, and Anna Sui, to establish fragrances as a core pillar of the brands' identities and shopping experience. - Supporting the Global Trade Marketing and Sales Administration teams with cohesive execution of all launch strategies, programming, and events.

- Launched two new brands, Mizensir and Floris, in the North American market. Collaborated with the larger Sales department on strategic points of distribution, product development, retailer exposures, and customer acquisition tools for increasing brand awareness to hit launch season sales goals. - Negotiated and executed The House of Creed's unique seasonal programming packages with seven national retailers, in brick-and-mortar stores and online. - Strategized ways to improve customer experience when shopping for our products online; a particular challenge in the luxury fragrance industry as we have yet to develop "scratch and sniff" for computers. Improvements included adding olfactive categories to product descriptions, creating ingredient infographics to depict the layers of a fragrance, and increasing video content describing inspirations behind the scents. - Managed and tracked the successes of ecommerce Product Specialists that work for NeimanMarcus.com, Bloomingdales.com, and Saks.com. Provided these dedicated brand ambassadors with sales goals, strategies for customer outreach and sales conversions, and coached them through sales platform transitions. - Maintained the role of key liaison between ICP's field managers and NYC corporate office to ensure the cohesive execution of all product launches, sales strategies, and in-store visuals. - Supported ICP's Specialty business channel with ecommerce assets, sales associate incentive programs, and replenishment order processing to cultivate the market for all of ICP's brands in these smaller, local boutiques and apothecaries. - Demonstrated exemplary interpersonal skills when collaborating with all ICP departments and external retail partners on a daily basis.

• Received an offer to extend the internship until April, 2019 to continue managing internal tracking documents remotely from Ann Arbor, MI • Strategized in-store and online launch campaigns for two new fragrances targeting three tiers of national department stores, achieving pre-sale and launch sales goals • Curated an exclusive promotional package based on market research for over 400 top-spending, loyal customers prior to product launch, persuading 83% of targeted customers to purchase the fragrance during the pre-sale period • Created and developed automated tool using Excel and internal sales programs, providing heightened granularity into sales tracking and social impressions while reducing processing time and allowing for improved decision making • Collaborated with internal UX team to research and develop new website layout and content, leading to adoption of suggested changes and launch of new design

• Created the marketing concept and strategy for the Winter 2018 Rush process, utilizing Photoshop and various social media platforms to design and distribute marketing materials to potential new members • Developed and presented a mock business pitch based on an entrepreneurial effort to create an app to improve the lives of users; it included details such as the proven need for the app, the target market, timeline for development, and cost analysis • Attended networking events and excursions at Chicago multinational companies

• Awarded "Panhellenic Delegate of the Term" out of the sixteen Delegates serving in the fall of 2017 • Attended Regional Leadership Conference in Chicago with other chapters to brainstorm for best practices and new ideas • Collaborated with team of fifteen delegates to develop new format for newsletters, resulting in increased participation at events and a 90% positive reception • Coordinated fellow sisters to attend social liaison training, helping to ensure 100% compliance with the chapter’s risk management program

• Hired as the first Digital Public Relations Intern within the Entertainment & Lifestyle Department of a full-service marketing communications agency • Collaborated with three fellow interns to strategize and develop a Public Relations campaign for an existing client, which was then presented to the all 93 employees • Worked with globally recognized companies to identify and partner with editors from news publications, targeting the brand’s clientele • Created innovative digital PR campaigns and initiatives that led to a 2000 follower increase for the client’s Instagram profile

• Identified an untapped consumer market that led to $22k in increased yearly profits • Set various new metric standards in sales and marketing initiatives aimed at growing clientele for a sales center outsourced by AT&T, DirecTV, and Cox Media • Successfully completed the ten-day sales training program to better understand the products and services being marketed, as well as all employee roles • Improved inter-departmental communication efforts, especially with Executive team

• Received a highly sought-after, paid internship at a large tourist attraction • Helped to promote the attraction by participating in various marketing channels including social media, billboards, radio ads, and community outreach campaigns