Ariadna Planes Montserrat

- Lead client communication to ensure smooth execution, strengthen relationships through clear and honest dialogue, and contribute to long-term client satisfaction and business growth. - Manage invoicing and payment processes with accuracy and efficiency, ensuring compliance and streamlining workflows to support seamless operations. - Analyze influencer marketing trends to provide actionable insights, fueling the strategy and execution of creative and high-impact campaigns. - Develop and manage strategic campaigns with content creators, leveraging data-driven strategies to increase engagement and reach. Define and monitor KPIs to continuously optimize results. - I lead full-year content planning and account management, coordinating multiple campaigns, major brand events, and client activations involving over 180 brand ambassadors. Annual strategies are shaped by in-depth performance analysis and trend forecasting to stay ahead and drive lasting impact. - Mentor account executives, fostering their growth through coaching and collaboration to achieve high standards and project success. Brands I currently work with: Unilever (Axe, Rexona, Dove, Skip, Vaseline, Hellmann’s, Maizena, and TRESemmé); Bugaboo; Fira Barcelona (Construmat); Fundació “la Caixa” (CaixaForum & CosmoCaixa); iForex (IT, HU, GR, UAE, LATAM); and Oslo Skin Lab.

- Led strategic campaign management by designing tailored mechanics and objectives based on client briefs, collaborating closely with multiple content creators to achieve targeted results. - Developed detailed content briefs incorporating current trends and best practices to maximize campaign effectiveness. - Negotiated content deliverables and fees with diverse influencer profiles, using industry insights to secure favorable agreements and foster win-win partnerships. - Oversaw contract management, ensuring clarity, legal compliance, and smooth execution throughout all stages of the process. - Prepared comprehensive performance reports to assess campaign success and guide future strategies, delivering weekly, monthly, and annual reports that enhance transparency and strengthen client relationships. Brands I have worked with: Bugaboo, Vueling (ESP, FR & UK), Fira Barcelona (IoT Solutions World Congress & BCC), La Vanguardia (Peludos), Pranarôm, NaturaDiet & Experientia (Espacio Vino, Adidas & Dulcesol).

- Execution of international performance campaigns through data-driven strategies, delivering measurable results across diverse media channels, and cross-border coordination for 4 out of 8 markets to achieve global marketing objectives and adapt to varying market needs. - Execution of national barter campaigns with comprehensive reporting practices. - Continuously searching for new profiles to expand the brand's ambassador pool and ensure that the brand is "All over social!" Brands I have worked with: HelloFresh (FR, IT, IRL, ESP), Vueling (ESP, FR, UK) & Learning Heroes.

- Scouting and analysis of content creator profiles, utilizing data analysis to improve match accuracy and boost client satisfaction. - Contribution to brainstorming and campaign proposal creation, applying creative thinking and project management to develop effective strategies and drive campaign success.

- Promotion of perfumes for renowned brands such as Kenzo, Givenchy, and L'Oréal, resulting in increased brand visibility and sales growth. - Development and maintenance of client relationships through effective communication, enhancing customer loyalty and overall consumer satisfaction. - Application of in-depth knowledge of the perfume market and high-end product benefits to refine strategies and strengthen market presence.

- Streamlining of processes, reducing time by 40% and providing effective support to sales teams, improving efficiency and productivity. - Management of data, including invoices, stock, and new product briefs; customer tracking; and coordination of administrative tasks using Excel and Movex, ensuring operational smoothness and accuracy.

- Enhancement of audience engagement through trend-driven content creation on social media, demonstrating adaptability to audience shifts. - Improvement of viewer retention through advanced video editing, showcasing creativity and attention to detail. - Boosting of post-performance using platform-specific copywriting and optimization tools, while maintaining brand consistency. - Creation of reports to inform strategic decisions, driving engagement improvements through metric analysis and strategic planning. Brands I have worked with: SailGP, Madrid Mutua Open, Mobile World Capital Barcelona

After four years of study, I have completed my Bachelor's degree in Advertising, Marketing, and Public Relations, specializing in the field of strategy.

My penultimate semester at the Université Catholique de Louvain has been a rewarding experience, both academically and culturally, courtesy of the Blanquerna and Erasmus+ exchange program. I am thankful for the support extended by the Universitat Ramon Llull, which made this invaluable experience and opportunity achievable.