Ariadna Macrea

• Lead the ramp-up phase by building the local organization, establishing governance, and ensuring a smooth transfer of services and capabilities aligned with global and local needs. • Act as the local HR & Purchasing Service Lead, setting up team structures, operating models, and systems. • Co-develop the functional strategy with Global Functional Leads and the Local Center Head. • Oversee process and role transitions into the business structure, ensuring delivery within scope, budget, and timelines. • Build and manage a high-performing team that drives collaboration and growth. • Implement governance, workflows, and KPIs to ensure service quality and compliance. • Support change management, communication, and training initiatives. • Partner with HR on recruitment, onboarding, and talent development. • Drive operational excellence, continuous improvement, and automation.

• Align HR practices with business objectives, supporting organizational growth within a global, cross-functional HR team; • Manage end-to-end recruitment & hiring across multiple departments, aligning with workforce planning and securing top talent from Europe; • Keep HR policies and benefits up to date and aligned with legal and employee needs; • Manage end-to-end HR processes from onboarding and policy compliance to employee relations, performance management, and talent development within a global team context; • Monitor HR KPIs, generate insights, and drive continuous improvement; • Contribute to HR transformation projects focused on efficiency and engagement; • Act as a daily HR partner to managers and teams, guiding across multiple departments.

• Lead end-to-end global recruitment across all departments (IT, engineering, marketing, sales, customer success & support, design), partnering with hiring managers to define needs and attract top talent across Europe, the US, and APAC.; • Drive strategic talent acquisition initiatives, ensure an excellent candidate experience, and deliver data-driven insights; • Collaborate cross-functionally to align HR strategies with business goals, enhance performance and development processes, and support a culture of engagement and growth; • Collaborating with the HR team to design and deliver comprehensive HR programs and initiatives, fostering employee engagement, a growth mindset, and enhancing the employee experience; • Partnering with management to understand organizational goals and challenges, providing strategic HR guidance and insights to the HR team.

• Managing global recruitment projects end-to-end (talent planning, sourcing, screening, interviewing, offer negotiation, and coordinating hiring processes) by the company's recruitment procedures; • Building relationships with hiring managers to identify requirements and understand ideal candidate profiles; • Developing and implementing strategic initiatives for attracting and recruiting top talent candidates, finding the best ways to build a healthy pipeline of high-quality candidates; • Establishing and maintaining a meaningful and efficient candidate experience throughout the recruitment process; • Delivering reports, research, and analysis following the relevant recruitment KPIs; • Contribute to employer-branding efforts. Creatopy is an AI-driven creative automation platform that helps businesses and agencies easily create, personalize, scale, and serve effective ads. It streamlines the ad production and delivery process, helping designers and marketers maximize efficiency and achieve impactful results in their advertising campaigns.

• Lead regional recruitment and retention strategies for the retail business (Dr. Max, Mediplus) across four counties (BH, AR, CS, HD), managing end-to-end hiring processes, optimizing recruitment efficiency, and building strong talent pipelines through proactive networking and headhunting; • Drive the implementation of a retention strategy aligned with the objectives of the company; • Managing the relationship between managers and employees; • Advising management levels on selection, examination, recruitment, evaluation, promotion, and dismissal processes; • Forecasting short-range and long-term staffing requirements and constructing recruitment approaches to fill these positions; • Performing background checks and contacting references; • Offering direct disciplinary procedures, supervising and organizing assessment centers; • Reporting and staffing tracking on databases; • Organizing and delivering events, job fairs, internships, and training for students and future employees (employer branding); • Project management and developing initiatives for the well-being of employees; • Accepting different projects in short periods (4-6 months) for opening new locations and hiring all the staff in a very short period (other areas: PH, BV, SV, NT, BT, MM).

• Lead end-to-end recruitment, selection, hiring, onboarding and performance management processes across all business divisions of A&D Pharma Marketing & Sales (Sensiblu, Punkt, Mediplus, and A&D Pharma Marketing Sales), covering diverse roles—from management and pharmacy specialists to warehouse staff and sales representatives—across 9 counties in Romania ( BH, SM, MM, AB, SJ, CJ, BN, MS, HR); • Performing background checks and contacting references; • Offering direct disciplinary procedures, supervising and organizing assessment centers; • Reporting and staffing tracking on databases; • Organizing and delivering events, job fairs, internships, and training for students and future employees (employer branding); • Developing and implementing HR strategies that align with business objectives, ensuring effective talent acquisition, performance management, and employee development; • Ensuring the implementation and interpretation of HR policies and procedures for departments/divisions/areas allocated.

• Ensuring the implementation of customer service standards by any pharmacy specialist who intervenes in the act of referral and sale; • Observing and giving feedback (daily coaching 1:1) to pharmacy staff for all the Sensiblu`s pharmacies for the following counties ( BH; SM; MM; SJ); • Increasing human resources ( pharmacy staff) potential: sales training & coaching; • Ensuring the sales KPIs; • Ensuring the induction process for pharmacy staff; • Recruiting pharmacy staff; • Ensuring exit - interviews to improve company politics.

• Managing all recruitment projects from end to end ( drawing the profile of the future candidate, attracting, interviews, selection, job offer, hiring process, and onboarding) in alignment with the agency`s recruitment standards and procedures; • Building relationships with clients from different industries ( automotive, production, retail, real estate, sales, IT, legal, medical) to identify requirements and understand ideal candidate profiles; • Developing and implementing strategic initiatives for attracting and recruiting top talent candidates, finding the best ways to build a healthy pipeline of high-quality candidates; • Establishing and maintaining a meaningful and efficient candidate experience throughout the recruitment process; • Organizing national humanitarian actions for the NGO’s agency, including scholarly events, beauty events, and healthcare events, by obtaining sponsorship for various surgeries or medical cases of beneficiaries.

Design and structure project activities in alignment with funding requirements and organizational goals. Develop detailed and accurate project budgets to support funding applications and project execution. Prepare and submit comprehensive applications for securing European funding.