Areli Solis Castañeda
Brand Manager - Plataforma de energía @ Grupo Jumex
About
Bachelor degree in Trade and International Business.
Mexico
Atizapán de Zaragoza
Food & Beverages
Microsoft Office, Negociación, Marketing, Trabajo en equipo, Liderazgo, Toma de decisiones, Gestión de marca, Plan de marketing, Bases de datos, Estrategia de marketing, Capacidad de análisis, Análisis competitivo, Microsoft Excel, Microsoft PowerPoint, SAP NetWeaver
Experience
Brand Manager - Plataforma de energía
Grupo Jumex
Marcas a cargo: XOT Energy y B:oost
Brand Manager Energía & Burbujas
Grupo Jumex
Marcas a cargo: XOT Energy y Frutástica
Brand Manager Jugos & Néctares
Grupo Jumex
Core Business: Jumex, Jumex 0%, Único Fresco, Vigor, Kermato + Nuevos lanzamientos 2024 -> Jumexito y Único Fresco XODA.
Brand Associate Sr.
Grupo Jumex
Brand & Promotions Associate
Grupo Jumex
-In charge of Jumex beverages business (Bida, Pau Pau, Caprisun) -Development and implementation of brand's support plans (POS activities, promotions) -Contact with agencies (digital, creative, media) -Punctual follow up of the entire innovation process (product launch) -Management of marketing budget as assigned -Strict tracking of brand's commercial performance -Development, implementation and follow up of anual marketing plan
Associated Brands Analyst
Grupo Jumex
-In charge of brand licenses (Arizona, Nestlé & Jumex Fresh). -Marketing budget administration and follow up of brands profitability. -Management and execution of export innovation projects. -Responsible of verifying production, supply and distribution processes.
Marketing Intern
Church & Dwight Co., Inc.
-Support for the Household Business team, in charge of brands such as Arm & Hammer (which plays in 4 different categories) & OxiClean -Nielsen database analysis -Marketing budget administration -Support in promotional activities execution
Education
Escuela Bancaria y Comercial
Comercio y Negocios Internacionales
Areli Solis Castañeda's Contact Information
Phone
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