Archita Chatterjee

• Established and managed a sustainable homeware brand, overseeing business development, marketing, and operations. • Managed end-to-end operations including vendor relations, shipping logistics, import processes, and compliance with tax and legal regulations. • Produced cohesive visual content for product and promotional media through photography and video editing, ensuring a consistent and compelling visual identity across all platforms.

- Executed omnichannel marketing campaigns across in-store, website, and digital media platforms in collaboration with cross-functional teams. - Evolved the catalogue imagery through styling, photography, and model selection. - Managed photo shoots across Europe and South Africa, working with photographers, directors, stylists, and production houses. - Re-structured the UI/UX of the website to highlight popular trends and seasonal collections. - Delivered campaigns focused on sustainability, sizing, and the launch of new categories.

- Styled multiple campaigns, brand launches, lookbooks, videos, and TV commercials, achieving visually compelling results that align with brand aesthetics. - Efficiently hired props and sourced materials for shoots, maintaining strong vendor relationships to ensure timely and cost-effective procurement. - Managed daily styling and shooting for catalogues, consistently delivering high-quality images that meet brand standards and drive sales. - Oversaw wardrobe management, ensuring proper organisation, maintenance, and inventory of all clothing and accessories.

- Developed the Intranet website for the Decathlon Design Centre, ensuring a user-friendly interface and cohesive design. - Designed impactful in-store signage including brochures, flyers, and banners, ensuring consistent messaging across all touchpoints.

- Designed posters and creatives for print advertising campaigns, enhancing brand visibility and engagement for clients such as Pizza Hut and Airtel - Created comprehensive visual client briefs, detailing design concepts, colour schemes, typography, and layout plans.