Archisman Ghosh
Assistant Under Training (AUT) @ ITC Limited
About
Passionate about marketing and driven by a commitment to leadership, my journey from Apeejay, Salt Lake, to earning a B.Com (Honours) degree at St Xavier’s College, Kolkata, has been marked by a dynamic balance between academics and real-world experience. From spearheading events as Deputy Headboy to navigating sales internships at Study Hulk and contributing to customer growth and development at Bright Money, I've cultivated strong communication and problem-solving skills. A football enthusiast and devoted Manchester United follower, I share my insights on movies through my Facebook page. Motivated by early team management experiences, I am currently pursuing an MBA at the prestigious NMIMS School of Business Management to refine my skills, gain an executive perspective, and delve deeper into the marketing landscape.
India
Panchkula
Financial Services
Accounting, Search Engine Optimization (SEO), Creative Writing, Social Media Marketing
Experience
Assistant Under Training (AUT)
ITC Limited
Chandigarh, India
F.A.I.R Summer Intern
Aditya Birla Capital
Mumbai, Maharashtra, India
• Assisted in integrating funnel management framework to track Lease Rental Discounting (LRD) data of 1400+ ABC branches • Established regular engagement with 10 regional and 3 zonal managers, collaboratively identifying avenues for improvement • Triangular mapping between ABCD SPOCs, Admin SPOCs and ABC vendors to ascertain proper channels for lead recognition • Organised structured training sessions for sales executives to enhance product knowledge and streamline communication • Identified bottlenecks delaying lead conversion and provided suggestions on alignment across LOBs to reduce turnaround time • Facilitated 20+ meetings between relevant stakeholders of admin team and sales team to synchronize efforts on lead generation
Corporate Project
Unilever
Along with a team of four other students, conducted 50+ interviews to develop a communication strategy for a leading Hindustan Unilever Limited brand, focusing on the theme "Tenets of Romance and Closeness Among Gen Z in India."
Junior Committee Member
Not Just Marketing (NjM), NMIMS Mumbai
• Conceptualizing and organizing sales and marketing events. • Prospecting companies for ConQuest, the flagship market research initiative
Student Council Representative
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
• Interface between the students and the administration • Planning, organising and executing student activities, cultural and corporate events
Intern
Bright Money
• Developed a comprehensive understanding of the company’s services to guide customers • Suggested changes to the company support software to facilitate and track customer interactions better
Social Worker
HOPE KOLKATA FOUNDATION
Sales Intern
StudyHulk
• Accelerated lead generation and performed market research to identify potential customer segment • Generated customer awareness and conducted analysis for purpose of competitor benchmarking
Education
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
-ITC Interrobang Season 14 - National Runner Up (Marketing Track) -Bottoms Up 3.0 by Thoucentric - National Finalist
St. Xavier's College (Autonomous), Kolkata
Accounting and Finance
Apeejay School Kolkata
Archisman Ghosh's Contact Information
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