Archer Gao

- Nivea Face cleansing category management - Eucerin North East Asia regional marketing - Eucerin China business acceleration

1. Lead Pacific biscuit core business, own P&L, drive brand growth. Successfully lead Soda Reno in Y22 achieved 33% business growth. 2. Build NPD innovation end to end. Successfully launched High Calcium soda and Soda bite size to create business incrementally. 3. Manage portfolio and brand proposition, successfully initiated brand reposition in Y22. 4.Equity campaign and communication strategy.

-Leading brand communication of Aptamil most premium sub brand Essensis. -As Brand owner of Aptamil ANZ and HK product line fully responsible for 1) identifying sustainable business growth opportunity; 2) manage health product portfolio; 3) develop marketing strategy, plan and landing perfect execution to constantly reinforce ELN’s market leadership position among foreign label market. -Responsible for new emerging channel growth of Aptamil ANZ and HK produt line. Lead brand strategy and activation of Social commercial platform like Yunji&Onion, O2O distribution like Momtime&Hipac.

- From the perspective of Consumer Decision Journey, integrate internal resources of company and external resources from customers, craft strategies and plans, optimize process and closely collaborate with regional teams, to help drive business growth with Ali ecosystem(Tmall FGS, TMM, Hema, Taobao) customers. - Leverage customers’ platforms or product consultants to co-build brands, energize communities, improve brand awareness and advocacy, work out new model for customer engagement and business growth. - From the perspective of Consumer Decision Journey, distill insight from data with channel characteristics and customers’ calendars, to drive business model innovation and investments.

1.Lead cooperated marketing department (15 person) to deliver Brand strategy& creative ec marketing proposal. Serve Amorepacific ec operation and activation. 2.Responsible for the launch of the co-branding campaign of the integrated marketing department. Cooperate with Tmall to help customers achieve target of sales and branding. 3.Responsible for Sulwhasoo, LANEIGE, Ryo, Max Factor,Hugo Boss, Philosophy EC planning&Creative work. Cooperate with operation department to achieve the sales target on Tmall.

1.Responsible for magazine digital portfolio build up. take website, mobilesite, app, wechat, weibo, livestream, video as 360 degree digital system represent ELLEMEN excellent content and operation. 2.Built up elite male crm system and operation to engage audiences. 3.Develop cross cooperation with ELLEMEN stong content production ability. 4.Co- create content based activation proposal with luxury&lifestyle brands

Start career rotation as management trainee 1st Business intelligence 2st ELLEMEN digital