Archana Muralidhar

Bleulogy, an employer branding vertical at Bleu, is committed to help employers, employees and job seekers to find their best fit. We understand that today's job market presents unique challenges for both employers and candidates. From addressing skills gaps and attracting top talent to fostering a positive work-life balance and building a strong employer brand, we recognize the importance of creating a thriving workplace that meets the needs of all stakeholders. We are committed to helping organizations achieve their goals by addressing the evolving needs of today's workforce. • This is a new business vertical of Bleu and have established to develop employer and talent brands of organizations • I am responsible for driving business and account growth through strategic planning and execution across diverse geographies. • Marketing and Communications: Create and implement strategic marcom plans to drive results.

• Employee Referral Program: Developed and implemented an employee referral program, resulting in 28% of all hires for the fiscal year 2022-2023. • Recruitment Marketing & Employer Branding (EB): Across various digital and social media resulting in increased footfall in the career site increased engagement rates ion social posts • Industry Awards & Recognition: Instrumental in receiving numerous accolades, including: o AIM Best Place to Work for Data Scientists (2022) o AIM 50 Best Firms in India for Data Scientists to Work For (2023) o LinkedIn's Top Companies in India (2023) o Most Preferred Workplaces of 2023-2024 by India Today o Diversity Award by HerKey in the Start-up category in 2023 & 2022. • Established Yubi Tech brand through social media marketing, event sponsorships, and industry participation. • Improving Candidate Experience: Led teams to streamline candidate experience and engagement through automation, achieving a 66% candidate engagement rate (ER). • Onboarding Best Practices: Developed and implemented best practices for new employee onboarding, resulting in an average onboarding score of 85. • Employee Experience & Engagement Initiatives: Led initiatives to improve employee engagement scores and Net Promoter Score (NPS), fostering a more engaged and productive workforce. • Culture Evangelism: Acted as a passionate culture evangelist, playing a crucial role in shaping and promoting the company's values and culture. • Rewards & Recognition (R&R) Framework: Designed and developed a comprehensive R&R framework, automating the process to ensure continuous recognition. • Back2Epic Returnship Program: Launched the flagship Back2Epic Returnship Program for women in tech, resulting in hiring 20% of the program’s cohort. • Internal Communications Initiatives: Introduced internal communications initiatives, such as mascots and employee benefits marketing, to enhance internal engagement & communication.

• Recruiter's Toolkit Development: Conceptualized and developed a comprehensive recruiter’s toolkit, ensuring a consistent and compelling Ally story throughout the recruitment process, thereby building a consistent Employer Brand narrative. • Internal Referral Campaign: Launched an Internal Referral Campaign, resulting in 18% of hires coming through employee referrals between June and September 2022. • LinkedIn Marketing: Built and optimized the LinkedIn career page, leading to a 40% increase in followership, growing from 8.2k to 13.7k followers in just five months. Organic marketing strategies attracted and retained potential candidates and employees. • Glassdoor Marketing: Curated engaging content for the Glassdoor (GD) page and introduced internal and external campaigns encouraging employees and interviewees to leave genuine reviews. This effort led to an improvement in the GD rating from 4.2 to 4.7. • Recruitment Cycle Survey: Designed and implemented a survey during the recruitment cycle, using the results to identify & implement improvements in the recruitment process. • Post-Offer Engagement: Initiated a virtual meet-and-greet event, bringing the team together to interact with candidates who had received offers. This initiative led to zero offer dropouts and 100% candidate conversion during the month. • Intranet Content Creation & Communications: Produced content for the company intranet, including crisis communication, policy updates, benefits communications, and newsletters. These efforts fostered transparency and significantly improved employee satisfaction.

As an employer brand consultant for India, provided startegies to increase brand awareness and drive footfalls to aide hiring. As a recruiter for India & SEA countries, helped hire sales and BD professionals across different levels.

Digital Marketing and Brand Building - Promoted their product across schools in India and ME. Built the umbrella brand. A dedicated campaign across a 40 day period resulted in 2200 leads with an eCPL of Rs. 300. This also resulted in boosting the brand further.

During my tenure at TMP, I have led teams in developing Employer Brands, Media Strategy and Communication Plans for Clients. I was responsible for growing the Accounts and driving revenues for TMP India. As a strategist, my responsibility included a strong strategy development, client servicing & account management, program management, budgeting, analytical, and people management and revenue generation. I have experience in working with a portfolio of enterprise clients to develop and lead multifaceted brand strategies rooted in established goals and aligned to success metrics.

Responsible for developing employer branding and recruitment strategies, media planning , account management and working to ensure constant growth in business and client relationship.

Worked with a host of clients across various sectors like IT, Telecom, F&B and Pharma. I worked with the clients closely to build an employment brand strategy that would eventually be communicated to both internal and external audiences.

Handled a host of clients in the IT, Retail, Industrial and F&B space. Worked with the clients on their Advertising, Marketing, Media and Market Research requirements. Also contributed to New Business Pitches