Archana Jairam

Program manager for the DCS Employee Advocacy program, driving strategy and execution to increase brand visibility, employee engagement, and social selling impact. Trained over 1000 ambassadors, including 20+ 1:1 sessions with sales and marketing leaders; doubled the number of active users and improved platform engagement by 50–60%. Created and personalized 100+ pieces of high-performing content, collaborating closely with marketing, sales, and product teams to support business goals. Strategically planned and executed influencer and ambassador content for major events like Euroshop, AHR, MTU, and RETHINK LIVE, tailoring messaging for different personas and regions. Spearheaded influencer marketing efforts, identifying key voices in the HVAC/R space, managing collaborations, and producing content that generated brand awareness and soft leads. Developed a structured advocacy and content strategy, including quarterly reporting and KPIs to measure performance and demonstrate ROI. Managed owned channel comment moderation, closing 700+ comments across campaigns, ensuring brand safety and process efficiency. Collaborated with agencies and internal teams to refine moderation workflows, crisis management playbooks, and community engagement tactics. Conducted social listening and competitor benchmarking to gather market insights, identify trends, and inform campaign and keyword strategy. Partnered with cross-functional teams to integrate advocacy with overall content marketing, social selling, and digital engagement strategies.

. Content creator and strategist for all Climate Solutions social media campaigns . Host and facilitator for select internal and external livestreams . Served as a copywriter for over 200+ social media campaigns . Trained over 500 sales and marketing colleagues on Sprout-Employee Advocacy . Lead of the influencer marketing program . Lead in Social Selling initiatives with key focus on Sprout Employee Advocacy . Super user for Employee Advocacy .Lead of the Social Listening Project

SELECTED ACCOMPLISHMENTS Communications, Campaigns, and Events: • Managed internal communication, kept interested stakeholders informed by writing case stories and articles, that garnered a significant number of views and helped in the promotion of the internal teams and segments •Communication advisory to top management and functional/divisional heads •Promote the organization brand, culture, employee engagement, and reputation with internal stakeholders • Organized and managed Indo - Danish Business Association meeting, Supplier Day, and Customer Experience Day events at Danfoss • Member of the Diversity and Inclusion Global Team, with plans executed for D&I awareness within the organization in India • Member of the Business Continuity Management Team, with responsibilities including writing crisis emails, precautionary posters/mailers and regularly keeping the internal audience informed and updated • Active member of the Community Delight Team, involved in conception and execution of activities including Blood donation camps, Summer camps, etc • Worked on several internal campaigns including the New Employee Orientation campaign, Employer Branding, Salesforce Chatter Campaign, Quality Campaign and internal application campaigns • Worked on several reports including the CSR and Internal Affairs report Corporate Social Responsibility: • Conceptualizing, planning and executing strategies for implementation of Danfoss adopted 17 Sustainable development goals (CSR) under the UN Global Compact, this helped in the overall development of the local community in which Danfoss operates • As a team, received the CSR Excellence Award 2018 from Govt. of Telangana & Indywood • Addressed 800+ PUTHRI scholars at Sathyabama University, to empower and lead the way to identify their academic interests, skills of choice, ambitions and thereby achieving their goals • Active member of the CSR team, with volunteering initiatives including tree plantation

• Member of the corporate communications team • Collaborated with the Marketing, Corporate Communications, Content Marketing and Social Media teams • Collaborated and worked on two major campaigns – Contextual master’s campaign with the Marketing team and the Diversity and Inclusion campaign with the content writing team • Articles written on diversity and inclusion and corporate social responsibility were published on the TCS official website

Wrote 1000+ articles across diverse topics like books, marketing, travel, and self-development. Developed SEO-friendly content and met tight deadlines in a fully remote setup.

Worked as an educator for primary and secondary school children.

• Member of the copywriting team • Completed my summer internship at Infinitive • Worked on the various digital platforms of the company • Conceptualized and executed various social media campaigns • Wrote copy for their various clients

• Developed and implemented community engagement strategies to enhance student learning experiences across various schools. • Conducted workshops and training sessions for educators, fostering a collaborative teaching environment. • Established partnerships with local educational institutions, increasing program participation by 30%.

Awards and credentials • Shri V. V Sabha Endowment Prize for overall proficiency in M. A Communication • First Rank Holder in M.A. Communication 1. Worked as a journalist to collect stories, enhancing research and reporting skills. 2. Actively organized and participated in media events, developing strong event management and coordination skills. 3. Successfully completed a comprehensive documentary film project, demonstrating proficiency in filmmaking and storytelling. 4. Conducted insightful interviews with media professionals and independent artists, building valuable connections and deepening understanding of creative industries. 5. Collaborated on public relations campaigns, contributing to strategic planning and crafting effective communication strategies to engage target audiences.

Awards and Credentials • Student of the year award • First rank holder in Hindi (College level) • Graduated with first Class distinction • Served the college union as the literary and debating secretary • Served the JBAS campus newsletter “LIVEWIRE” as an Editor