Archanaa Sundraraj

Conceived​ ​and​ ​built​ ​top-of-funnel​ ​Marketing​ ​and​ ​Operations​ ​infrastructure, analyzing​ ​data​ ​and​ ​providing​ ​creative​ ​ideas​ ​to​ ​fine-tune​ ​email​ ​and​ ​paid​ ​digital​ ​campaigns. ● Developed and initiated paid search and social media campaigns, adding to marketing channel mix; resulted​ ​in​ ​a​ ​400%​ ​increase​ ​in​ ​trial​ ​inquiries​ ​per​ ​month​ ​and​ ​1200%​ ​decrease​ ​in​ ​cost​ ​per​ ​lead. ● Partnered​ ​with​ ​Head​ ​of​ ​Growth​ ​to​ ​restructure​ ​and​ ​oversee​ ​collation​ ​of​ ​marketing​ ​qualified​ ​leads​ ​via methodical​ ​phone​ ​and​ ​email​ ​outreach​ ​processes. ● Managed​ ​data​ ​analysis​ ​of​ ​all​ ​outbound​ ​marketing​ ​channels​ ​and​ ​rebuilt​ ​KPI​ ​reporting​ ​sheet​ ​to​ ​reflect budget​ ​allocation​ ​of​ ​up​ ​to​ ​$10,000/​ ​month;​ ​provided​ ​greater​ ​clarity​ ​for​ ​CEO​ ​&​ ​Head​ ​of​ ​Growth​ ​to​ ​assess effectiveness​ ​of​ ​campaigns. ● Liaised​ ​between​ ​engineering​ ​team​ ​and​ ​customers​ ​to​ ​resolve​ ​technical​ ​issues. ● Directed​ ​Kaymbu’s​ ​first​ ​foray​ ​into​ ​in-house​ ​production​ ​​ ​through​ ​product​ ​fulfillment​ ​of​ ​≅2000​ ​digital yearbook​ ​orders;​ ​coordinated​ ​logistics​ ​and​ ​ensured​ ​timely​ ​shipment​ ​of​ ​products​ ​within​ ​four​ ​weeks.

Spearheaded,​ ​designed​ ​and​ ​outsourced​ ​list​ ​generation​ ​efforts​ ​to​ ​an​ ​international team​ ​to​ ​accelerate​ ​direct​ ​mail​ ​efforts,​ ​and​ ​cultivated​ ​relationships​ ​with​ ​potential​ ​customers. ● Curated​ ​school​ ​contact​ ​lists​ ​weekly​ ​to​ ​build​ ​direct​ ​mail​ ​database. ● Managed​ ​a​ ​remote​ ​team​ ​of​ ​four​ ​in​ ​the​ ​Philippines,​ ​including​ ​hiring​ ​and​ ​developing​ ​an​ ​online​ ​strategy​ ​for them​ ​to​ ​source​ ​for​ ​new​ ​school​ ​contact​ ​information;​ ​resulted​ ​in​ ​reducing​ ​cost​ ​per​ ​contact​ ​by​ ​500%​ ​and increasing​ ​volume​ ​of​ ​new​ ​monthly​ ​school​ ​contacts​ ​added​ ​to​ ​Kaymbu’s​ ​direct​ ​mail​ ​database​ ​by​ ​400%. ● Led​ ​demos​ ​and​ ​trainings​ ​for​ ​groups​ ​of​ ​up​ ​to​ ​50​ ​educators​ ​to​ ​get​ ​them​ ​familiarized​ ​with​ ​and​ ​ensure​ ​usage of​ ​the​ ​Kaymbu​ ​app, ​a​ ​key​ ​part​ ​of​ ​Kaymbu’s​ ​customer​ ​retention​ ​strategy.

Collaborated​ ​with​ ​team​ ​to​ ​design​ ​content​ ​for​ ​promotional​ ​material,​ ​and foster​ ​partnerships​ ​with​ ​local​ ​businesses. • Crafted audience outreach material for educational programs and Mainstage shows, drawing a total audience of 3000 members • Proposed and constructed new referral initiative for Summer Studios program • Created, communicated and tracked progress of deadlines with point people • Reached out to local businesses and built relationships to drive Adbook sales

• Established proper protocol in residence halls and create a safe environment for students • Served as mentor and resource for help and information • Entered student details accurately into record database for access by supervisors • Liaison between staff and 80 students per year

Student run Public Relations firm which services professional clients • Oversaw creation of public relations strategies for the companies • Coordinated client objectives with the team

Boston based start-up web service that notifies subscribers about last minute dinner reservation cancellations • Brainstormed social media and non traditional strategies to gain pre-launch buzz • Conceptualized strategy to increase awareness via spontaneous personal outreach • Suggested and implemented idea to collaborate with established digital names like @bostontweet to create buzz on a more conversational platform

• Established a more professional slant to process with focus on career development • Collaborated with other leaders to construct timelines for successful career enrichment • Evaluated and altered plans for membership of 30 individuals to fit unforeseen circumstances

• Researched and wrote lifestyle and entertainment articles • Responsible for navigation of an online content management system • Covered the Audi Fashion Festival, which included interviews and written articles • Assisted with the management of financial accounts for the media division