Araz Mahserejian

launch of an innovative digital pharmacy platform in KSA, enhancing customer engagement and market expansion. Managed cross-functional teams and stakeholders, ensuring alignment and successful product delivery. Defined and executed product strategies aligned with business goals, driving the development of groundbreaking solutions. Built and optimized a robust Omni-Channel Order Management system, improving the efficiency of B2B and B2C operations across multiple regions. Led B2B partnerships from ideation to implementation, ensuring smooth integrations and operational excellence through SOPs and performance monitoring. Prioritized product roadmaps, balancing stakeholder needs, budget constraints, and market demands to achieve strategic objectives.

Scaled a digital pharmacy super-app (iOS, Android, Web) from zero to ~250 orders/day and 10,000+ customers in Year 1 by owning end-to-end product strategy across UAE & KSA and running agile, omni-channel acquisition journeys. Reduced prescription fulfilment time by 65% by integrating 9 external partners (eRx, insurance, logistics, payments, BI) through a cloud-native microservices gateway with API and ecosystem integrations. Grew B2B2C revenue to 35% of total GMV within six months by converting partner pipelines into embedded, customer-centric pharmacy journeys. Owned P&L and budget delivery against board-level targets by translating strategy into OKRs, KPIs and measurable roadmaps for cross-functional squads of product, engineering, ops, CX and marketing.

Product Owner / BA for Dubai border control systems (GDRFA), translating stakeholder needs into prioritized backlog and releases. Produced functional specs and acceptance criteria; ensured delivery quality and alignment with client objectives. Supported transition from monolith to microservices, coordinating roadmap priorities and cross-team communication in Agile delivery.

o Hold executive board position, responsible for designing sales and marketing strategies, managing financials, budgeting, and planning, as well as building and leading a team of Business Developers, Technical Developers, and support staff. o Utilize agile methodology for product management, including product release management, defining digital business development plans, prioritizing ideas and services based on the product roadmap, and aligning the roadmap with the business plan. o Oversee IT functions, including managing developers, QC, business analysts, UI/UX designers, and system administrators, setting IT and marketing budgets, developing resource plans, managing vendor contracts, and conducting R&D to adopt new technologies for the digital product.

Grew a two-sided tutoring marketplace to 40+ tutors and 60 active students across 3 countries by defining product vision and launching web and mobile experiences for both sides. Lowered CAC and increased repeat bookings by designing and optimizing acquisition and retention funnels through experimentation. Owned full P&L and commercial strategy and built a cross-functional team from zero, completing a successful shareholder exit in early 2020.

o Lead a team of developers, QCs, business analysts, and UI/UX developers, overseeing their daily activities and financials, reporting to the board of Salbashian Group. o Manage partnerships with SAP, Carestream, UpToDate, and other companies, while serving as the Managing Director of Certacure (Hospital Information System) Web Solution, responsible for the Hospital Information System web solution, utilizing Agile and Scrum methodologies for project management and product roadmap definition. o Designing and preparing the business plan, feasibility study, sales forecast, marketing plan and the branding.

Validated the product and commercial model by closing the first enterprise hospital deal for the Certacure HIS platform (responsive web + clinician mobile app). Delivered the HIS roadmap on scope and budget by leading a 20-person cross-functional team (engineering, analysts, UI/UX) reporting to the board and using agile delivery. Strengthened the product offering and sales pipeline by establishing partnerships with SAP, Carestream and UpToDate.

• Managing TAG-CI, financials, strategic marketing, operational costs, budgets, business plan, quality of delivery and PR. • Designing and proposing new activities and projects.

• Member of the founding team of the online University TAGIUNI • Responsible of all IT/Technical related communication and integration with other stakeholders and Universities • Responsible of the Website/Portal and Mobile App Product development and deliverables • Follow up the delivery, budget and the Project/ Product roadmap. • Coordinate & facilitate technical/business requirements between partners and TAG-E-Solutions technical team. • Establishing & Managing TAGI-Metric (authorized Test Center) for Amman, Cairo, Riyadh, Beirut & Muscat centers.

Established foundational operations for a pioneering online university by leading a 14-member team across academic and administrative functions. Improved cross-regional productivity by directing development of the university web and mobile platforms and leading a 10-person Jordan–China team.