araseli simpson
senior channel marketing manager
About
Sales and marketing professional with notable experience in time-sensitive, fast-paced environments. Highly developed skills in oral and written communication, multi-tasking, attention-to-detail and perseverance to succeed. Skilled at leading cross-functional teams in the planning and execution of special projects. Committed to changing environments, results, collaboration, customer, people, interpersonal skills, strategy, innovation, compliance and integrity. Passionate about achieving set goals and going above and beyond to bring in results. Specialties: Ad Media Sales, Marketing, Project Management, Salesforce.com, Scarborough, and Spanish bilingual
united states
los angeles
leisure, travel, & tourism
marketing management, media buying, salesforce.com, online marketing, digital strategy, sales, mobile marketing, digital media, advertising sales, advertising, digital marketing, integrated marketing, lead generation, seo, strategy, media planning, sales management, online advertising, budgeting, marketing, html emails, new business development, search engine marketing, social media marketing, creative direction, sem, email marketing, budgets, marketing strategy, creative development, search engine optimization
Experience
advertising manager
farmers insurance
account executive
telerep
media planner and buyer
fraser communications
* Managed advertising budgets for clients’ Southern California Gas Company, California Solar Initiative-Thermal, PG&E, Flex Your Power, East West Bank, Business Wire, CSI Global, and Toyota * Responsible for market research and data analysis to develop strategic and targeted plans/campaigns for local, statewide and national client assignments * Responsibilities included: researching available advertising platforms for specified markets, negotiating and planning campaigns to maximize client budgets, implementing and maintaining campaigns, and reporting campaign results * Explored creative media alternatives in recommending innovative media solutions * Implemented and manage media plans, maintain budget control * Prepared media plan options, analysis and recommendation * Developed and present planning decks * Responsible for client POVs, position papers, budget maintenance, position reports, print media authorizations and plan actualizations
manager, global advertising and partnership marketing
crystal cruises
senior channel marketing manager
uniworld boutique river cruise collection
Education
university of redlands
information systems
uc santa barbara
Activities and Societies: Sigma Alpha Zeta Sorority Inc.
university of cambridge
international law
Study Abroad Program through University of California Irvine
araseli simpson's Contact Information
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