Arantxa R.

As an Account Manager at financeAds, I drove revenue growth and fostered strategic partnerships with a diverse network of over 15,000 international publishers across multiple channels, including SEO, SEA, social media, influencers, email, vouchers, and cashback. • Expanded the publisher and influencer database in the UK, AU, and USA through research, outreach, and onboarding to amplify network reach and maximize revenue opportunities. • Negotiated performance and branding partnerships within the 4-digit budget range to ensure mutually beneficial partnerships and optimal outcomes for publishers and advertisers. • Optimized small advertising accounts by analyzing affiliate performance using KPIs (CTR, CR, engagement metrics, etc.) to devise lead generation strategies.

I was tasked with transferring the HR files of 106 employees from the Microsoft OneDrive Cloud to BambooHR, meticulously ensuring data accuracy and compliance with data protection regulations, demonstrating a strong attention to detail. • Reviewed personnel and training records spanning over ten years, proactively retrieving missing contracts and contract variations, resulting in an impressive 92% completion rate for employees' terms and conditions records. • Ensured no confidentiality breaches were present on the files, complying with data protection regulations.

As an Intercultural Intern at Leeds University Business School, I played a key role in managing the marketing strategy for the weekly Cultural Insight Wednesdays sessions. These events aimed to connect students with the University's diverse student network of over 130 nationalities, fostering intercultural experience and awareness. Working independently with minimal supervision, I successfully executed the following: • Consolidated the image of the Cultural Insight Wednesdays by establishing a logo and developing brand guidelines, resulting in a consistent image and message across all communications. • Designed a media strategy based on attendees' feedback, maximising audience reach and leading to most sessions having a waiting list. • Fostered relationships with existing University societies to promote the Cultural Insight Wednesday sessions, ensuring a seamless fit between the society's theme and the topic of the session being promoted.

During my three-week internship with the Digital Marketing team at Loreto's Hotel & Golf Resort, I worked under the direct supervision of the E-Marketing Director, assisting the E-Commerce Manager and SEO Manager with their daily tasks. • Reviewed the list of SEO keywords used in the hotel's website and digital marketing, identifying new keywords and evaluating whether the existing ones were still relevant using the in-house SEO software. • Learned how to create campaigns in Google Ads, designing and publishing display campaigns promoting vacation deals. • Wrote bilingual blog posts and vacation package descriptions (Spanish and English) for the hotel's website, optimising content with targeted keywords to improve SEO performance. • Supported the E-commerce Manager in ensuring accurate tariffs and promotions were applied to hotel reservations on the official webpage and third-party travel websites. • Composed a newsletter for the American segment in Mailchimp.

I completed a two-week internship working with the entertainment team specialised in music. My primary responsibility involved conducting data research and analysis using consumer insight software like YouGov Profiles and Crimson Hexagon to generate reports that informed client media strategies and guided team activities. • Analysed data from Crimson Hexagon to determine the public opinion towards an artist or event, generating social listings reports to support team activities. • Created a target audience profile for clients' fanbases by analysing data from YouGov Profiles, writing a report on the findings and providing media recommendations to support the artist's comeback strategy. • Examined media spending amongst similar artists to a client using AdDynamix, creating a report with the data to benchmark spending and support the client's strategy. • Composed weekly newsletters using Mailchimp, curating relevant media news summaries to keep clients well-informed. • Researched thoroughly a potential new client, delivering a presentation with the findings to prepare the team for a meeting with the client.

• Specialisation: Strategies for Brands & International Markets • Thesis Topic: An exploratory study on the factors contributing to the inclusion and exclusion of female character representation in video games

• Thesis Topic: An Exploratory Study on How the Presence and Consolidation of Hallyu in a Country Impacts the Effectiveness of K-Pop Idols' Endorsements. • Activities and societies: Member of the Women in Leadership Society, the Advertising, Marketing & PR Society (AMP), the Salsa Society, the Belly Dance Society, and the International Business Society. Highlights & Positions of Responsibility: • Course Representative: Represented 147 final-year International Business students, collaborating with faculty and peers to address academic and welfare concerns. • Event Manager for the Women in Leadership Society (1,400+ members), led a 14-person team to deliver campus events. • Social Media Director for the Women in Leadership Society, grew the society’s Instagram following by 17.9%, conducted audience research to guide event strategy, and led a national campaign securing 2,481 votes for The Tab’s Diversity Society of the Year 2019 (2nd place nationwide).