Arabellah Grace Cruz

- Created multiple viral videos with over 1 million views, significantly boosting brand visibility and audience engagement - Created short-form videos focused on trends, beauty, travel, or lifestyle. - Develop and produce engaging video and visual content for social media platforms, aligning with brand identity current trends, and audience interests - Execute end-to-end content production, including scripting, editing, and publishing

- Promoted Shopee products through curated digital content across platforms such as TikTok, Facebook, and Instagram - Designed visually engaging posts and short-form videos to highlight product features and drive purchase intent - Crafted persuasive captions, calls-to-action, and affiliate strategies to maximize click-throughs and conversions - Tracked performance using Shopee Affiliate analytics to optimize content and increase earnings

- Created visual assets including promotional videos, social media graphics, posters, and logos for small businesses and content creators - Collaborated with clients to revise and optimize content for multiple digital platforms

- Managed Facebook, Instagram, & TikTok page content, developed a consistent posting calendar, and created visual assets - Increased engagement through interactive posts, campaign rollouts, and analytics-based optimization - Monitored platform trends to adapt strategies and maintain relevance

- Conceptualized booth, edited graphics and video materials, directed and produced all photography and video content used for the booth presentation, and presented the design pitch - Earned 2nd place among entries for creativity, branding alignment, and visual execution - Designed a themed hotspot display table using SketchUp, focusing on brand engagement and consumer flow

- Developed comprehensive marketing and operations strategies for Detour Café and Daniel’s Bakery Café - Conducted market research, competitor analysis, and financial planning - Created branding concepts and promotional plans targeting Gen Z and young professionals

- Launched and managed a small-scale business, overseeing product design, development, sales, and customer service - Designed all product offerings, ensuring unique branding and market relevance - Handled social media marketing independently, including content creation, caption writing, scheduling, and audience engagement on Facebook and TikTok - Managed inventory, order fulfillment, and parcel packaging, maintaining efficiency and customer satisfaction

- Conducted live selling sessions for small business, effectively engaging audiences and increasing daily sales - Showcased product features, handled real-time customer inquiries, and facilitated order taking during live streams - Communicated clearly and confidently with live audiences, building trust and rapport to drive engagement and conversions