Aqsa A.
Marketing Analyst, Sponsorship Marketing @ Scotiabank
About
I’m passionate about bringing brands to life through creative storytelling and smart marketing strategies. With a Bachelor’s in Political Science 🎓 and an Advanced Diploma in Business Marketing on the way 📈, I love blending analytical thinking with innovative approaches to drive results. 🚀 I’ve had the chance to lead social media campaigns, manage event planning, and develop marketing materials that boost engagement and build meaningful connections. Certified in Digital Marketing from the University of Toronto, I’m always learning and staying on top of trends in SEO, content strategy, and analytics. Collaboration is key for me—whether it’s brainstorming new ideas or executing a campaign, I thrive in team-driven environments where creativity meets strategy. Let’s connect and explore how we can create impactful marketing experiences together! ✨ Ask me about Sponsorship Marketing, it's something new I am trying 🤭
Canada
Toronto
Banking
Public Speaking, Web Pages, Social Media Content Creation, Digital Technology, Video Editing, Filming, Content Creation, Content Management, Adobe Creative Suite, Event Planning, Event Coordination, Vendor Management, Student Outreach, Relationship Building, Brand Management, Oral Communication, Learning Management Systems, Website Building, Email Marketing, Digital Marketing
Experience

Marketing Assistant
• Utilized web analytics tools to analyze marketing campaign performance, contributing to a 15% increase in engagement rates. • Collaborated with cross-functional teams to support automation initiatives, reducing manual marketing tasks by 20%. • Conducted in-depth market research to identify trends and provided actionable insights to stakeholders, improving campaign targeting.

Operations Support for Vaccination Clinic
Regional Municipality of Peel, Ontario, Canada
• Supported “POP-UP” and main vaccine clinics across Peel to support the high demand for vaccines in ‘hot spots’, usually seeing over 1000+ clients a day. • Conducted Salesforce audits on clinic services such as vaccine handling, client assessment, consent review, and cold chain processes and implemented rapid and adaptive processes to improve efficiency and decrease cycle times. • Liaised, fostered, and managed positive relationships with internal staff, external stakeholders, school boards, etc. to deliver optimal customer service and patient care.

Orientation & Transition Leader (Summer) | Marketing
Centre for Student Engagement
• Spearheaded logistics during orientation programming for 1100+ domestic and international students; organized and facilitated launch events for EagleConnect and student services; hosted community events for affiliated partners. • Achieved an increase in program awareness by developing compelling media content and outreach campaigns, including infographics, posters, and videos. • Led and facilitated team-building activities for 12 cohorts of 300+ students, fostering collaborative success in all academic streams.

Co-Curricular Record Assistant | Operations and Marketing
Centre for Student Engagement
• Designed and developed presentation material for facilitating workshops, training, and 1:1 support for 300+ student leaders and 80 student campus groups. • Developed logistical schedule for 60+ student staff for 'Exam Jam' (one-day event) and supported 1800+ student attendees in registration. • Drove a 186% increase in CCR applications by successfully implementing effective email and social media campaigns. • Enhanced operational decision-making through organized CCR data management using real-time data points.

Data Entry Clerk Intern
• Actively assisted with "Tour de Bleu" Fundraiser in partnership with the Peter Gilgan Foundation. • Organized and processed pledge funds and maintained data entry records on Raiser’s Edge. • Independently restructured and organized the Foundation's process with past data documents.

HIS Implementation Specialist
Mississauga, Ontario, Canada
• Facilitated education and training activities for physicians, nurses, and administrative hospital staff across 3 sites. • Collaborated closely with hospital employees to initiate improvement requests and improve the quality of patient record documentation and assisted with troubleshooting all HIS issues.
Education
Aqsa A.'s Contact Information
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