April Davies

As a KOL Marketing Specialist, I lead the strategy and execution of influencer campaigns that shape how Filipino beauty consumers connect with the brand. I manage the full lifecycle of KOL partnerships from identifying the right creators and negotiating contracts to developing creative briefs, overseeing content production, and analyzing campaign results. What drives me is the ability to transform data and trends into meaningful, on-brand collaborations that boost visibility, engagement, and trust. I’ve worked closely with the top 100 beauty and skincare influencers in the Philippines, helping to amplify SKINTIFIC’s presence in a highly competitive market. With a background in fashion marketing and design, plus hands-on experience in event production and social media, I bring both creative and strategic thinking to every project. I thrive in fast-paced, aesthetic-driven environments where innovation and brand storytelling are key. I’m passionate about elevating beauty brands through authentic influencer relationships and campaigns that deliver real impact and I’m always looking to learn, grow, and connect with fellow creatives and marketers in the industry.