April Pu
Senior Project Manager / Product Sourcing @ The Fesco Group
About
At the end of the day, my job revolves around people and products. I'm April, and I thrive on creating connections—between brands and their audiences, and between myself and the vibrant community I'm part of. As the Creative Director at Hudson Wellesley, a forward-thinking men's wear brand, I steer our social media strategy, manage creative consulting, and lead brand positioning efforts that resonate deeply with our audience. My career in e-commerce kicked off before I even started college, blending seamlessly into my role during my studies at the Fashion Institute of Technology in New York, where my passion for visual storytelling and understanding consumer behavior were honed. At Jimmy Choo during my college years, where I learned the ins and outs of exemplary customer service and the intricate dance of product affinity with customers. These experiences paved the way for my current role at Fesco, a stalwart in consumer electronics, where as a Senior E-commerce and Private Brand Project Manager, I oversee large-scale projects and manage NPI testing and quality control for creative content, crucial for impeccable product launches. Our products span across diverse categories from personal grooming to smart home devices, found in major retailers like Amazon, Target, Walmart, and Walgreens. With a background in e-commerce that dates back to before my college days at the Fashion Institute of Technology in New York, I'm always eager to merge my academic insights with real-world applications. I love selling, learning from every interaction, and meeting new people who bring fresh perspectives. If you're interested in an insightful conversation over coffee, please feel free to contact me on LinkedIn. Let’s connect and explore the beautiful possibilities our collaboration could bring to the table.
United States
New York City Metropolitan Area
Computer Software
Art Direction, Product Marketing, Product Launch, E-commerce SEO, B2C, Global Sourcing, Business Development, Luxury Goods, Digital Media, Web Content Writing, Project Planning, Social Media Outreach, Sourcing, E-Commerce, Product Development, Leadership, Inventory Management, Mergers & Acquisitions (M&A), Content Marketing, Online Marketing
Experience
Senior Project Manager / Product Sourcing
The Fesco Group
New York, United States
Project Manager NPI eComm Private Brands
The Fesco Group
New York, United States
Creative Director / Brand strategist
Hudson Wellesley
New York, United States
Ecommerce Marketing Manager
Hudson Wellesley
Greater New York City Area
• Collaborated with management to develop and execute merchandising and promotional strategies. • Worked closely with the planning team to develop and execute seasonal plans and open-to-buy strategies. • Communicated business needs to management and ensured merchandising and marketing strategies were • implemented. • Established best practices and processes suitable for a growing e-commerce business. • Partnered with cross-functional teams on product development and new listing category. • Led social media management, identified influencer partnerships, and optimized online traffic. • Collaborated on marketing campaigns, generated leads, and established partnerships with 3PL. • Conducted PR outreach to US and international microbloggers, amplifying brand exposure.
Project Manager
Acquco
Overseeing end-to-end project management, ensuring seamless collaboration between various stakeholders, and delivering exceptional results for Walmart's sourcing initiatives. Actively involved in NPI testing to drive quality assurance and optimize product launches.
Project Manager, Product Development
Acquco
New York, United States
•Project owner of New Product Implementation Projects •Develop and execute project plans and schedules for 25+ products simultaneously •Supervise products up to $3M in sales to ensure deliveries within quality standards, timelines and budgets •Working collaboratively with international team members, business and functional business partners, and suppliers to develop and monitor project plans to ensure sourcing projects are delivered on time and within budget. •Create quality assurance and product requirement sheets to minimize potential risks
Project Manager, Intl. Ominichannel | Compliance
Acquco
New York, United States
Sales Supervisor
Jimmy Choo
New York, New York
• CRM: Provided accurate information to help customers quickly navigate the store and acquire items for purchase and personal customization. Resolved customer issues quickly to recapture the customer's loyalty and maintain the sale. • Bulk Buyer outreach: Generated sales lead by social Media connecting through Instagram and Wechat to connecting with personal stylists and buyers for bulk sales(Shop&shop). Both online and offline projects. • Visual merchandising
Marketing Specialist
Asia Star Media Corp.
New York, New York
Outreach Coordinator/Project manager
China Central Television
Greater New York City Area
Education
Fashion Institute of Technology
Business, Management, Marketing, and Related Support Services
EF Executive Language Institute
communication
Xihua University
English Language and Literature/Letters
April Pu's Contact Information
Phone
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