April Joy C.
Manager AdOps @ Paramount
About
- Data-driven operations manager with 10+ years experience in advertising and media. - Adept in multi-tasking, establishing priorities and achieving goals. - Quick and enthusiastic learner that enjoys working on precise and detailed projects. - Capable problem solver with excellent customer service skills. - Effective communicator and exemplifies a strong capability at working both independently and/or as a member of a team. Specialties: - Proficient at Microsoft Office, Photoshop, Illustrator, Image Ready, Mediaplex, DFP, DFA, DSM, AppNexus, AdX, Ad Marvel and Atlas.
United States
Los Angeles Metropolitan Area
Entertainment
Microsoft Office, Photoshop, Illustrator, ImageReady, Social Media, Facebook, Editing, Social Networking, Social Media Marketing, Mac, Advertising, Google Analytics, Online Advertising, Digital Media, Management, SEO, Copywriting, Sales, Digital Marketing, HTML
Experience
Technical Revenue Operations Manager
Greater Los Angeles Area
- Manage the roll out and support new tech support process - Monitor progress, issues and feedback on process report to management and engineering point of contact - Monitor global support queue 1. to make sure cases are assigned correctly ops-support 2. to make sure rest of tech team is correctly assigning cases to themselves - Monitor close times for ops-support tickets - Report on these to management and engineering point of contact - Work with VP, PS to determine future SLA’s as the process ‘beds’ in - Be point of contact for FAQ’s regarding process - Responsible for updating all documentation surrounding process Support Rubicon Project’s Guaranteed Orders (GO) product: - Set-up new buyer and seller accounts on the platform - Link publishers’ ad servers to Rubicon Project’s GO platform through an API connection. - Troubleshoot GO trafficking issues. - Troubleshoot GO user interface (UI) issues. - Escalate UI/trafficking issues to the GO Tech Team. - Advise internal accounts teams and publisher contacts on best GO practices. Technical Operations for Platform Support: - Assist less experienced team members in troubleshooting ad quality and technical issues. - Be the main point of contact between Platform Support and Rubicon Project Engineering. - Escalate and assign Tech Tickets within the JIRA UI. - Where appropriate, resolve Tech Tickets submitted to JIRA. - Troubleshoot discrepancies between Rubicon Project’s and publishers’ data sets. - Where necessary, assist accounts teams with PMP deal troubleshooting requests. - Where necessary, assist accounts teams with troubleshooting performance-related queries. - Be the main point of contact for Seller Reporting API integration queries. - Be the main resource for custom publisher tag queries (e.g. First Party Data incorporation).
Manager, Ad Operations
Greater New York City Area, Greater Los Angeles Area
Managed operations for Guaranteed Orders product Onboarded new Sellers and Buyers to the platform Troubleshooted product bugs Worked closely with product and engineering teams to determine product roadmap and future iterations Created,tracked, and closed JIRA tickets for bug reports and new features Trained members of the Platform Support team on the product Handled monthly billing and invoicing for campaigns that ran Worked and trained Finance and Stats teams on the GO process of billing Worked closely with AP with any issues/discrepancies on past invoices

Ad Traffic Manager
Greater New York City Area
- Managed, tested, and QA'd US direct ad campaigns using DFP for display, mobile, and video - Monitored placements and campaigns for performance and delivery, and develop strategies to increase ad product performance. - Liaised with the sales team to pull inventory forecasts and approve their outgoing RFP’s - Pulled available inventory - Worked with the UK ad ops team on trafficking issues in the US - Managed campaign manager so the proper ad slots were displayed on the site during specific times.

Specialist, Ad Operations
New York
- QA'd and trouble shot creative - Trafficked and managed campaigns - Met with internal teams and create trackers to help keep scope of campaign volume for current quarter - Attended strategy meetings to discuss future campaigns and execution capabilities - Created, implemented pixels, and managed floodlight upkeep for clients

Ad Operations Associate
Everyday Health Inc.
New York, New York
- Set up, test, and QA advertising campaigns using DFP, DFM and AdMarvel platforms for high revenue campaigns - Troubleshoot ad-serving errors and report discrepancies - Continually monitor advertising campaigns and ensure that they adhere to technical specifications - Meet with members of internal Sales team to discuss current campaigns' progresses and optimization paths for optimal results - Managed international inventory with google Adx as well as Appnexus and worked with international partners - Trained new hires - Aided in product development and video testing

Senior Digital Operations
- Performed backend campaign management for all clients. - Worked directly with clients delivering reporting and offering optimization proposals to improve campaign ROI. - Completed html troubleshooting with both vendors and clients and assisted with billing discrepancies. - Executed basic flash action scripting and basic html editing to ensure smooth campaign alterations and transitions. - Managed upwards of 20 active campaigns at a time, ensuring all client directed deadlines and goals were met efficiently. - Inputed media plans, QAs creative and ensured creative is trafficked out to the proper vendors/publishers. - Prepared complicated reports and analyzed performance of creative, as well as offered suggestions and implements actions.

Assistant Language Teacher (ALT)
Japan Exchange and Teaching Programme
- Full-time English teacher at Hitachi First High School - Helped coordinate international exchanges and participated in local festivals and events. - Designed curriculum for elective English classes.
April Joy C.'s Contact Information
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