Aprilia Rusliana Teguh

Mekari is Indonesia's No. 1 Software-as-a-Service (SaaS) company. Our mission is to empower businesses and professionals to progress effortlessly. I am joining Talenta product, it ​is a cloud-based SaaS that aims to help HR Team by giving them the best Integrated cloud-based payroll solution & automated HRIS. Talenta is trusted by 2000+ most innovative companies in Indonesia. 5 Startup SaaS: Talenta, Sleekr, Jurnal, Qontak CRM & KlikPajak, merged into Mekari. Mekari helps your company to reach efficiency in human resources using the most advanced HRIS system. My responsibilities are: - Research companies to contact in. - Analyze and target new opportunities for Mekari HRIS to grow our footprint - Use of strong selling and influencing skills to set up qualified appointments - Craft emails to those contacts to convey the value of HR Software and book an introductory meeting with them. - Make cold and warm phone calls to contacts to follow up or preempt your email communications, manage the entire sales cycle, from prospecting to call, giving demos & closing. - Presenting Talenta.co as a cloud-based Software as a Service that aims to help small & medium business manage their HR processes, from attendance, leave requests, overtime & most importantly: Payroll - Create and manage appointments using CRM. - Receives, processes and verifies the accuracy of orders from clients utilizing an internal Sales Management System. - Log, track, and maintains customer contact and contact records. - Participate in community networking activities to promote Mekari HRIS Software

- Leads Generation for Client Acquisition (B2B). - Leads Pre-Qualification before Initial Call (Profiling > Targeting > Prospecting). - Conducting market mapping and account research to identify key decision-makers (HR, Talent Acquisition, Hiring Managers). - Utilizing CRM tools to track prospect interactions, manage pipeline stages, and ensure accurate forecasting. - Designing and executing multi-channel outreach strategies (cold calls, emails, LinkedIn, and WhatsApp). - Handling objections professionally and positioning tailored solutions based on client hiring challenges. - Achieving and consistently exceeding monthly KPIs such as call volume, qualified leads, and booked meetings. - Performing lead scoring and prioritization to focus on high-potential enterprise and mid-market accounts. - Supporting proposal preparation by gathering client requirements and aligning them with internal stakeholders. - Conducting follow-ups to shorten sales cycles and increase meeting-to-opportunity conversion rates. - Analyzing campaign performance data to optimize messaging and outreach effectiveness. - Contributing insights from prospect conversations to Product and Marketing teams for continuous improvement.

- Analyzing Hotel's Promotions and make it appealing on OTA (eg. expedia, booking.com, tiket.com, agoda, MGH, hotelbeds etc.) - Monitoring OTA performance metrics (CTR, conversion rate, ADR, occupancy) and optimizing promotions accordingly. - Coordinating with OTA account managers (e.g., Expedia, Booking.com, Agoda, Traveloka) to ensure campaign visibility and correct promotional placements. - Conducting competitor benchmarking analysis to adjust pricing and promotional strategies based on market trends. - Performing regular audits on OTA extranets to ensure rate parity, promotion accuracy, and content consistency. - Preparing weekly and monthly performance reports for internal stakeholders and hotel partners. - Managing campaign timelines and ensuring promotions are launched, updated, and expired on schedule. - Troubleshooting rate discrepancies, mapping issues, and inventory synchronization problems between PMS, channel managers, and OTAs. - Collaborating cross-functionally with Revenue, Marketing, and Operations teams to implement data-driven growth strategies. - Supporting onboarding of new hotel partners by setting up initial promotions and OTA configurations. - Providing strategic recommendations to hotel partners to maximize RevPAR and overall online revenue performance.

- Identifying and qualifying high-potential leads through outbound prospecting and inbound inquiries. - Segmenting target markets based on industry, company size, and decision-maker roles to improve campaign effectiveness. - Maintaining accurate CRM records and updating lead status, follow-ups, and engagement history. - Conducting needs analysis calls to understand client pain points and align solutions accordingly. - Collaborating closely with the sales team to ensure smooth handover of Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs). - Tracking and analyzing key performance indicators (KPIs) such as conversion rates, response rates, and cost per lead. - A/B testing email subject lines and messaging to optimize open and response rates. - Managing follow-up sequences to nurture cold and warm leads into scheduled appointments. - Supporting the creation of sales materials and email templates to improve outreach effectiveness. - Monitoring competitor activities and market trends to refine lead generation strategies.

- Conducted market research and territory analysis across APAC & EMEA to identify high-growth industries and expansion opportunities. - Executed multi-channel outbound strategies (LinkedIn outreach, cold email, strategic partnerships, virtual events) to drive international pipeline growth. - Qualified cross-border hiring needs and advised clients on compliant global employment solutions, including EOR and contractor models. - Collaborated closely with Account Executives to develop tailored proposals aligned with regional labor regulations and client expansion goals. - Managed CRM tracking, forecasting, and reporting to ensure accurate visibility of regional pipeline performance. - Built strategic relationships with founders, HR leaders, and C-level executives in tech-focused sectors (Blockchain, SaaS, Fintech). - Identified partnership opportunities with global agencies and ecosystems to accelerate regional market penetration. - Reduced sales cycle time by proactively addressing compliance, payroll, and global mobility concerns during early-stage discussions. - Delivered consultative discovery sessions to uncover workforce scalability challenges and position long-term global expansion strategies. - Provided continuous market feedback to Product and Leadership teams regarding regional hiring trends and competitive insights.

- Managing end-to-end client onboarding process, ensuring smooth documentation and enrollment procedures. - Building and maintaining strong relationships with prospective and existing students through regular follow-ups. - Advising clients on suitable education pathways based on their academic background and career goals. - Coordinating with internal teams to ensure timely processing of applications and compliance requirements. - Monitoring application progress and proactively updating clients on visa, enrollment, and documentation status. - Resolving client concerns efficiently while maintaining high service standards and client satisfaction. - Tracking client interactions and maintaining accurate records in internal databases. - Supporting retention initiatives by maintaining long-term engagement with students throughout their study journey. - Assisting with administrative tasks related to student admissions, payment tracking, and document verification. - Contributing to referral generation by delivering excellent customer experience and relationship management.

Worked at Mud Laboratory doing an experiment about drilling muds on controlling swelling clay in drilling operation using two additives which is Soltex and PHPA. The title is “Laboratory Study of Soltex and PHPA Additives to Control Swelling Clay on Drilling Operation” - Calculate the composition of mud by using the formulas guidelines. - Calculate an appropriate mud formula to produces a suitable sludge for tackling the swelling shale. - Conducted the experiment to resist the swelling shale by using Soltex and PHPA. - Run the software to view the swelling shale rate and analyzing the output graph.

- Conducted production performance monitoring and well surveillance to ensure optimal output and reservoir efficiency. - Collaborated with drilling, reservoir, and maintenance teams to align production targets with field development plans. - Analyzed production data trends to forecast output and recommend optimization strategies. - Implemented preventive and predictive maintenance strategies to reduce unplanned shutdowns. - Led troubleshooting initiatives during production disruptions to restore operations quickly and safely. - Ensured compliance with government regulations, HSE standards, and internal operational policies. - Supported continuous improvement initiatives using data-driven methodologies to enhance operational efficiency. - Assisted in capital expenditure planning for equipment upgrades and process improvements. - Coordinated with vendors and contractors to ensure timely delivery of technical services and materials. - Prepared technical reports and presented production performance insights to management stakeholders.