Apple Xu
Planning Director @ 环时互动
About
- Over 10 years of experience in digital marketing and social media communication. - 17 years of extensive experience in consumer insights and strategic planning. - In-depth knowledge across multiple disciplines, specializing in Integrated Marketing. - Proven ability to develop and maintain relationships with internal stakeholders and external suppliers. - Strong logical and strategic thinking skills, along with excellent analytical abilities. - Positive attitude and a talent for contingency planning.
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United States
Marketing & Advertising
CRM, Integrated Marketing, Digital Marketing, E-commerce, Business Planning, Social Media Marketing, Strategic Planning, Data Analysis, Social Influence, User Experience, Strategy, Digital Strategy
Experience
Planning Director
环时互动
Social Influence Marketing, incl. digital insights, strategic planning, integrated marketing planning.
Associate Director
Ogilvy
Consumer segmentation & insights, CRM, integrated marketing, business planning
Senior Consultant
Ogilvy
Beijing
Digital strategy, consumer understanding, website usability optimization, data analytics, e-Commerce
Research Manager
Motorola Mobility (a Lenovo Company)
Beijing
Consumer insights & intelligence, global project management, new product development, research protocol development
Research Executive
BAT
Beijing & Hong Kong
Consumer insights & market intelligence, strategic planning
Business Analyst
Motorola Mobility (a Lenovo Company)
Beijing
Research project management, global project coordination, new product development
Education
University of International Business and Economics
Business Management
Apple Xu's Contact Information
Phone
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