Apostolos Chouliaras

Leading the e-mobility marketing department of PPC S.A. Driving growth in key areas: * e-Mobility products and services development * Customer segmentation and pricing * Brand management and communications * Digital marketing and transformation * Go-to-Market plans * Mobile apps & platforms management * Partnerships & commercial programs development * Customer experience / Call Center supervision

Heading all commercial channels (dealers, direct, digital, fleet, RaC) and leading the Sales teams & the Marketing team. Markets under responsibility: banking, leasing, insurance, mobility solutions. Indicative achievements: * Reformed the Commercial Team (new structure, extra skills & resources on CRM & Data Analysis) * Developed new motivating partners' commission policies for every market (banking, leasing, insurance) * Expanded partners' network aggressively with new collaborations * Developed the digital marketing strategy of the company (new social media, digital campaigns, Customer Happiness, Customer portal, social activations to partners, etc) * Headed the creation of a Strategic Joint Venture with key importer (organogram, operational flows, KPIs, commercial strategy) * Developed & launched the Online Insurance platform & new finance products (Auto-Credit Used, Warranty+, etc) * Led the VWFS involvement in Astypalea e-mobility project (custom products & services) * Set commercial business planning processes & digitalized existing ones

Heading the Lottery Games of OPAP. Managing the lottery portfolio (450M€ business) from Product to Communication: Tzoker (most popular game in Greece), Lotto, Proto. In 2019, undertook also responsibility for passives, Laiko & Ethniko, and built their long-term marketing strategy. Developed & launched tzoker.gr in 2019 and drove growth of this new online channel. Managing the lottery games team.

Managing all the retail marketing activation of total Home Care business of the company. Responsible for the brands of Fabric Softeners Soupline, Cleaners Ajax & Fabuloso, Fine Fabric Liquid Detergents Soflan, and Dishwashing Liquids Palmolive and Ajax. Business summing up over 60% of company's sales. Member of the "Fund The Growth" Team, aiming to identify & materialize efficiencies on resources. Managing brands' digital assets (I Love My Home Facebook page with 80K fans, www.palmolivekuzina.gr, www.ajax.com).

Various brand management positions. 2008-2011: Managing Personal Care & Beauty brands. Led the LHS category to growing market share mode in view of H1N1 flu outbreak and competitive reaction from Dettol. Member of the Cyprus Marketing Team. 2011 - 2014: Responsible for the leading brands of Cleaners Ajax & Fabuloso and Dishwashing Liquids Palmolive and Ajax in Greece. Defended successfully Ajax against MrProper launch by Procter&Gamble and finally drove competition out of market. Managed also Cyprus business for all products of company.

Responsible for the development of the retail accounts Veropoulos and other smaller local chains (Thanopoulos, Doukas, Liaskos, Aggelides). Double digit growth during period of ownership. Indicative responsibilities: - Ensured the implementation of the agreed assortment schemes, planograms and promotional activations - Reported on a weekly basis to the Customer Development Team Leader regarding sales targets and progress of ongoing projects - Identified opportunities for Retail strategy optimization - Managed and provided guidance to a merchandising team

Responsible for the co-ordination of the advertising, instore and promotional plans of the category.

Team project assigned by ALBA and Novo Nordisk. Developed a 5-year Business Plan for exportation of Metformin tablets from Algeria to selected African countries (Cameroon, South Africa, Morocco, and Ghana). Field visits conducted to the countries to run primary research (hospitals, pharmacies, KOL interviews, Ministry of Health). Business plan was presented to Novo Nordisk and awarded by ALBA as Distinctive FCP.

Awarded Full MBA Scholarship for achieving the 1st position in the Pan-Hellenic University Students Competition