Apoorva Goel

1) AI Search Strategy: Led the shift from traditional Google rankings to AI-driven search. I ensured WhyDonate is used as a primary source when AI tools (like Google’s AI Overviews) answer user questions. 2) Answer Engine Optimization (AEO): Reorganized our content to be "AI-friendly." This made it easier for AI models to read our data, significantly increasing our visibility for conversational and long-form searches. 3) International Market Expansion: Leading SEO growth across France and Europe by creating custom search strategies that match how local users find and trust fundraising platforms. 4) On-Page SEO: - Conducts comprehensive keyword research to identify opportunities for targeted traffic growth & for in-depth analysis and execution of SEO strategies. - Optimizes existing blog content for improved rankings and visibility, also reduces bounce rate. - Publishing new blogs through WordPress, incorporating targeted keywords to align with content strategy. - Developing and optimizing targeted landing pages to drive conversions and improve user experience. 5) Off-Page SEO - Develops high-quality backlinks through strategic outreach campaigns, and guest posting on authoritative websites to enhance domain authority and improve search engine rankings. - Designing and refining Mailjet email templates for effective outreach and engagement. 6) Competitor Analysis: - Conducting in-depth competitor research to benchmark performance, identify gaps, and develop strategies to outrank competitors in targeted markets. 7) Data Analysis and Reporting: - Monitoring website performance using Google Search Console and Google Analytics to identify trends and areas of improvement. - Creating detailed performance reports through Looker Studio to inform decision-making and demonstrate ROI. Achievements: - Increased traffic by 10%. - Improved keyword rankings. - Boosted conversion by 3-4%.

- Conducted comprehensive keyword research aligned with the Hungarian and Danish markets, focusing on local language nuances to target relevant search terms. - Performed keyword research for existing blogs, targeting the Spanish market to enhance their visibility and relevance. - Executed on-page optimization, including crafting meta titles, meta descriptions, header tags, and optimizing alt text for images to improve search engine rankings. > Published and optimized market-specific blogs, ensuring alignment with target audience interests and SEO best practices. - Built high-quality backlinks using techniques such as ping submission, social bookmarking (SBM), content syndication, Quora submission, and image submission to strengthen domain authority and drive organic traffic. - These targeted strategies improved search engine rankings from the top 50 to the top 10, increased website traffic, and enhanced engagement across the Hungary, Denmark, and Spain markets, contributing to the overall success of SEO campaigns. - Conversion rate is increased by 10%.

- Keyword Research & Trend Analysis: Conducted in-depth keyword research (local and global) and analyzed SEO trends to identify areas for improvement and uncover new ranking opportunities. - Backlink Creation: Execute diverse link-building strategies, including image submission, forum submission, content syndication, business listings, PDF submission, and social bookmarking, to strengthen domain authority and improve rankings. Tools used- SEO Quake, Google Keyword Planner, SEMRush, Moz, Google Search Console, Universal Analytics, Google Trends

- Conducted SEO audit to rank a website high on the Google SERP. - Researched and identified high-quality, relevant websites to approach for backlinks. - Performed a backlink analysis through SemRush. - Monitored the backlinks of competitors and analyzed their link-building strategies. - Reached out to potential link partners through email, social media, or other methods to request a link. - Created backlinks through image submission, pdf submission, social bookmarking, etc. - Tracked and analyzed the effectiveness of backlink-building efforts, including the quantity and quality of links acquired. - Improved domain authority of the website. - Conducted keyword research to identify the most relevant and valuable keywords to target on a given page through ahref, ubersuggest & google keyword planner. - Optimized the page's title and meta description tags to include the target keywords and attract clicks from the search results. - Ensured that the page's header tags (H1, H2, etc.) were properly formatted and included the target keywords. - Ensured that the page's images and other media were optimized with relevant, descriptive file names and alt tags. - Kept up to date with the latest SEO best practices and updates to the search algorithms. - Performed website analytics that provides insights into the traffic and engagement of a website through a similar web tool.

SEARCH ENGINE OPTIMISATION •Conducted on-page, off-page & technical SEO to rank a website high on the Google SERP. •Conducted SEO Audit & also analysed the keywords & backlinks using tools like SEMRush, Keyword Planner & Uber Suggest •Analysed Page Authority through SEO Quake & Moz. •Optimized the crawl budget using robots.txt file & indexing through sitemaps. •Used a Google Search Console to monitor, maintain & troubleshoot the crawling, Indexing & ranking of the website. •Improved the domain authority of the website & also increased the ranking on the SERP using a particular keyword. SEARCH ENGINE MARKETING •Created a Display Ad for a website & also created a landing page with a marketing objective to boost brand awareness. •Run a search ad campaign by selecting the right keywords & created the bid strategies. •Created a targeted audience & assured the right demographics were reached with the ad. •Increased in the sales & customer engagement. SOCIAL MEDIA MARKETING •Created different social media handles like Facebook & Instagram. •Created a content calendar for a span of one month using Zoho Social. •Created 10 sample posts using proper SEO strategies as per the content strategy. •Conducted a display ad on Instagram for profile visits. •Increased in followers & strengthen brand awareness. GOOGLE ANALYTICS •Analyzed a website's key performance metrics using different reports •Analysed the real-time report, acquisition report, engagement, monetization, demographics & tech reports. •Integrated the website with a Google site tag. •Decreased in the bounce rate by analyzing the user’s journey on the website.

In this course, I have learned the following things- ● Advanced Excel Tools and Techniques for Analyzing Data ● Advanced Business Analysis Tools and Techniques. ● Principles of Banking. ● Computerized Accounting Using Tally.ERP 9. ● Taxation Using Tally.ERP 9. ● Corporate Finance and Management Accounting. ● Professional Skills