Apollo Luo

Managing Director China @ Photonics Systems Group

About

Apollo Luo | Managing Director@ PSG China | Laser Processing & Machine Vision & Industrial Automation | Building China from Zero🙋🏻‍♂️ Who I AmCo-founding PSG China as Partner & Managing Director — building the laser processing market presence in China from scratch, backed by Photonics Systems Group, a German laser processing equipment manufacturer.15+ years leading sales and business development across automation, machine vision, and laser processing. Track record includes full business turnarounds, zero-to-one BD builds, and multi-million revenue growth across factory automation, EV battery, and Apple supply chains.🔑 Core Competencies>> Strategic Growth & Turnarounds — Diagnose bottlenecks, reset GTM, deliver sustained YoY growth. >> Global Sales & Key Accounts — Build and scale high-performance teams; secure multi-year partnerships. >> Automation & Machine Vision — Deep domain coverage from components to integrated solutions. >> Cross-Cultural Leadership — Operate fluently across China/global, English/Mandarin. >> Business Development — Zero-to-one BD builds into multi-million revenue streams. >> People & Culture — Coach managers, raise the bar, and create leadership pipelines. 🌱 Beyond WorkMarathon runner and wide reader — psychology, philosophy, technology, and business history. Father of two girls. Practicing the same principles at home that I apply at work: consistency, long-term thinking, and getting back up. ✍️ Industry Writing & Analysis I write clear, evidence-based commentary on China's industrial automation: deep dives, operator-level interviews, and strategy, innovation, and market dynamics. My aim is to make the complex understandable and the hidden visible. Currently publishing in Chinese on WeChat — covering China's industrial automation from the operator's perspective. Open to collaboration: interviews, case studies, and executive profiles. DM to connect.

Country

China

City

Shanghai

Industry

Industrial Automation

Skill

Team Leadership, Strategic Planning, Sales Leadership, Industrial Automation, New Product Rollout, Interpersonal Skills, Marketing, Problem Solving, International Business, Leadership, Business Driven, People Development, Negotiation, Sales Processes, Team Management, Automation, Sales Management, Key Account Management, International Sales, Direct Sales

Experience

Managing Director China

Photonics Systems Group

2026-2 - Present · 8 mos

Shanghai, China

Co-founding PSG China as Managing Director, building the laser processing market presence from scratch.

China Sales Director

Basler AG

2023-12 - 2026-3 · 2 yrs 4 mos

Shanghai, China

Led the China sales organization through a full performance turnaround. Inherited a business running below target at ~¥300M annual revenue. Stabilized the team and reversed the trajectory within the first year, followed by 60% order intake growth and 50% revenue growth in year two.

Deputy General Manager of Sales & Marketing | Head of Overseas Business Division

OPT Machine Vision

2021-10 - 2023-11 · 2 yrs 2 mos

中国上海市

>>Oversaw a 100+ person sales operation focusing on the EV battery sector, setting strategic direction, and accelerating revenue growth. >>Expanded into global markets as Head of Overseas Business, integrating cross-cultural sales methodologies and ensuring brand consistency abroad.

Head of Sales | Country Manager

wenglor sensoric group

2021-1 - 2021-10 · 10 mos

Shanghai, China

>>Handpicked to revitalize wenglor China’s sales division after two years of missed targets and high turnover. >>Diagnosed and rectified core operational and strategic barriers within six months, achieving annual targets by Q3 and delivering a 50% YoY sales increase. >>Positioned as Managing Director successor ahead of schedule due to exceptional turnaround performance.

Senior Manager of Global Business Development Gr.

KEYENCE CORPORATION

2019-12 - 2020-12 · 1 yr 1 mo

中国上海

>>Acted as a key liaison between Keyence China and global affiliates, shaping worldwide strategies to penetrate US and European OEMs. >>Secured direct supplier agreements and frame contracts with Tesla, Bosch China, and Brose China. >>Leveraged global ties to source high-potential projects from Tesla’s suppliers and strengthened multinational client relationships. >>Get prepared for Germanny 5 years re-location in global role.

Senior Sales Manager (Eastern China) | Department Manager of BD Groups | Office Leader

KEYENCE CORPORATION

2014-9 - 2019-11 · 5 yrs 3 mos

中国上海

>>Led multi-regional teams to achieve RMB 100M in annual sales in Shanghai and Zhejiang, with a CAGR of >28%. >>Built and scaled BD teams from 1 to 11 members, driving >RMB 200M revenue from the Apple supply chain and substantial growth in Automotive and EV battery sectors. >>Facilitated cross-border collaboration with Keyence Germany & America to win major accounts (e.g., Geely, Tesla).

Executive Expert

KEYENCE CORPORATION

2013-3 - 2014-8 · 1 yr 6 mos

shanghai

>>Pioneered market entry strategies into the automotive Tier1 and 3D vision segments, consistently outperforming company growth rates. >>Established Keyence China’s presence on WeChat, producing top-reviewed content that significantly increased inbound marketing inquiries.

Sales Leader (Shanghai & Guangzhou)

KEYENCE CORPORATION

2011-2 - 2013-2 · 2 yrs 1 mo

Shanghai & Guangzhou

>>Rapidly promoted to Sales Leader within one year; consistently met or exceeded sales targets. >>Developed a repeat-customer base in packaging, medical, and diversified industrial sectors, driving long-term revenue streams. >>Mentored potential leaders, contributing to a sustainable succession pipeline.

Machine Vision Sales Engineer

KEYENCE CORPORATION

2010-3 - 2011-2 · 1 yr

shanghai

>>Reach my yearly and monthly sales target by visiting the most potential customers within my region, saling our vision package solutions to them. >>Work rutine: a) find the right potential customer. b) based on customer's needs and budget, choose the right keyence vision product and make technical test and test report for customer. c) make proper quotation and close the deal. d) after sales service and payment follow up. e) weekly and monthly report to supervisor how to reach my own target.