Apichaya (CHOMPOO) Sukduang

Commercial and brand leader with 12+ years of experience shaping and scaling internationally recognised luxury and lifestyle brands, including Parfums Christian Dior, Aesop, and Clarins. My career sits at the intersection of brand, commerce, and consumer experience — building businesses from the ground up, translating global brand direction into locally resonant execution, and driving measurable growth across omni-channel environments. I have led market entry and online commercial development from inception, with full ownership of performance across revenue, client acquisition, and profitability. My experience spans integrated campaign planning, media investment strategy, CRM and consumer insights, as well as retail and partner development — always with a clear focus on balancing brand integrity with commercial outcomes. Having worked across both entrepreneurial and global matrix environments, I bring a pragmatic, hands-on approach to building structure, aligning stakeholders, and delivering results in complex, fast-evolving markets. I am particularly interested in opportunities where brand, commerce, and market expansion intersect — especially within luxury, lifestyle, and consumer-driven businesses operating at a regional or global scale.