Aparna Mishra

• Planning and executing digital marketing strategies to increase brand visibility and online presence. • Managing social media campaigns across platforms (Facebook, Instagram, Google) to drive engagement and leads. • Creating content and graphics for marketing posts, banners, and ads using tools like Canva. • Running and optimizing paid ad campaigns (Meta Ads, Google Ads) to generate targeted leads. • Monitoring website and campaign performance using Google Analytics and Meta Business Suite. • Coordinating with the design and sales teams to align campaigns with business goals. • Writing engaging captions, product descriptions, and ad copies for digital platforms. • Managing basic SEO activities to improve website ranking and search visibility.

• Managed and scheduled content across all major social media platforms including Facebook, Instagram, LinkedIn, and Twitter. • Created engaging posts, stories, and graphics to boost brand awareness and audience engagement. • Worked closely with the marketing team to align content with financial services campaigns. • Responded to customer queries and comments on social platforms to maintain brand reputation. • Tracked social media performance and provided regular reports on engagement and growth.

• Led SEO strategies including keyword research, on-page optimization, link building, and performance tracking. • Handled Social Media Optimization (SMO) – created content calendars, posts, and drove organic engagement. • Managed SEM campaigns on Google Ads – setting up search/display campaigns, tracking CPC & conversion rates. • Performed competitor analysis and created strategies to improve website traffic and search ranking. • Used tools like Google Analytics, Search Console, SEMrush, and Ahrefs for reporting and optimization.