Adrian Ortega de la Cueva

In charge of the purchases, pricing and promotional activities for the Small and Medium Household appliances, and Kitchenware both for Aliexpress Plaza Stores and My Tech Retail Store in Aliexpress website. Some of my duties are: * Definition of the assortment (offline+online) * Negotiation with suppliers (supply contracts, promo activities...) * Pricing management in order to achieve the profitability objectives * Definition of store layouts

Responsible for purchases and commercial strategy for Audio (headphones, speakers,etc...), TV Accesories (wallmounts, antenna...), Photo (cameras and accesories) and other services offered in the consumer electronics department in Alcampo (both online and offline). About 15M € budget. Some of my duties were: * Composition of the assortment for the markets assigned and definition of different clusters from online, hypermarket and supermarkets * Price management according to the company pricing policy (competitors price matching, margin objectives,etc...) * Negotiate with suppliers. (prices, promotions, SOA´s, commercial agreements) * Communication with the MDD department in France in order to build the Private Brand assortment * Manage the new services offered to the customers in the Consumer Electronics department ( Insurance, printing service, refurbished items) and prospect new lines (second hand goods, renting...) * Representative of Consumer Electronics Department in commercial events (audits, ecommerce, advertising) with other departments. Achievements: Setting up the new supplier of printing services in the hypermarkets with all the processes involved ( contracts, logistics, IT support, communication, promotions) with >60% increase in turnover in 2021.

Responsible for commercial strategy for DIY Market (lightning, batteries, painting, handtools, powertools, hardware, glues...) in Alcampo (both online and offline). About 50M € budget. Some of my duties were: * Composition of the assortment for the markets assigned and definition of different clusters from online, hypermarket and supermarkets * Design the graphic layouts for each cluster for managed categories * Coordination with France MDD Headquarters in order to set a common strategy in private brand, number of sku´s, needs covered, assortment depht, promotional actions, etc... * Set yearly promotional plan, including activies in leaflets, in-store actions, banners in website... * Lead the transition to low consumption lighting changing all the assortment. * Representative of Bazar Department in commercial events (audits, ecommerce, advertising) with other departments. Achievements: *2020: Partnership with Henkel in order to set a new layout of glues and silicones Catman. *2020: Partnership with Energizer in order to make test for new layout of batteries (set by use of the battery). 4% increase in turnover *2019: Change the design of all the wall segmentation in order to improve the communication (great response for customer and internal stakeholders)

Responsible for commercial strategy and purchases for Videogames Market (consoles, videogames, gaming accesories) in Alcampo (both online and offline). About 20M € budget. Some of my duties were: * Composition of the assortment for the markets assigned and definition of different clusters from online, hypermarket and supermarkets * Negotiation with suppliers (commercial yearly agreements, promo plan, SOA´s...) * Design the graphic layouts for each cluster for managed categories * Set yearly promotional plan, including activies in leaflets, in-store actions, banners in website... Achievements: * Develop of private brand in PS3 Controllers with local supplier. 40% increase in turnover in the year of the launch in this category * Succesful launch of new Nintendo Switch Console in 2017 with preorder campaing. About 5M turnover.

Responsible for purchases for Videogames Market (consoles, videogames, gaming accesories) in Alcampo (both online and offline). About 20M € budget. Some of my duties were: * Negotiation with suppliers (commercial yearly agreements, promo plan, SOA´s...) *Composition of the assortment for each store cluster * Set yearly promotional plan, including activies in leaflets, in-store actions, banners in website...

Purchasing manager of the company's product in the category of Smartphones, Tablets and IT accessories throughout the product life cycle. Promotions and marketing actions. Financial control.

Commercial manager of Movies and Music department in Worten stores in Spain. Purchasing management, negotiation with suppliers, definition of assortment and promotions, etc.

Managing purchases at a national level. Negotiation with suppliers