Anya Li

Anya Li

Tiktok Pangle DSP lead @ TikTok

Country

-

City

Singapore

Industry

Internet

Skill

Direct Sales, Mandarin, Customer Relationship Management (CRM), Business Relationship Management, Analysis, Market Research, Market Analysis, Project Management, Business Development, Project Planning, Marketing, Mobile Applications, Digital Marketing, Social Media Marketing, E-commerce, Online Advertising, Online Marketing, Lead Generation, Marketing Strategy, Mobile Marketing

Experience

TikTok

Tiktok Pangle DSP lead

TikTok

LinkedIn
2025-12 - Present · 10 mos

Singapore

TopOn

Head of Business Development

TopOn

LinkedIn
2023-11 - 2025-11 · 2 yrs 1 mo

Singapore

Lazada

Head of partner growth & product solution, Affiliate Indonesia

Lazada

LinkedIn
2021-6 - 2023-9 · 2 yrs 4 mos

Singapore

Criteo

Publisher partnership manager

Criteo

LinkedIn
2019-7 - 2021-6 · 2 yrs

Singapore

Smaato (Now part of Verve)

Director, Supply Business Development, APAC

Smaato (Now part of Verve)

LinkedIn
2018-10 - 2019-5 · 8 mos

Singapore

Pocket Media (acquired by Tradedoubler AG 01-10-2020)

Director, Asia

Pocket Media (acquired by Tradedoubler AG 01-10-2020)

LinkedIn
2016-11 - 2018-6 · 1 yr 8 mos

Singapore

• Build and manage team in Singapore, in charge of recruiting, training, performance reviewing of the team members • Make strategy plan for the team and company via analyzing market trend, demand and supply opportunities, etc • Business developing for advertisers and publishers in APAC region, maintaining relationships with top accounts • Attend and represent Pocket media in industry events in Asia

Glispa

Senior Publisher Development Manager

Glispa

LinkedIn
2015-2 - 2016-10 · 1 yr 9 mos

berlin, germany

Develop and manage whole Chinese publisher portfolio, top3 Publisher Manager of 2015 Forge strategic partnerships with publishers – increasing accounts by over 300% Maximize advertisers’ spend through proactive and consistent optimization of quality on campaigns Coordinating with account mangers on selecting the best promotional methods to be employed in realizing advertisers’ KPIs Shadowing Beijing team to smooth communication and cooperation Represent Glispa at multiple international events

Changyou.com (China)

Marketing Manager

Changyou.com (China)

2013-8 - 2014-12 · 1 yr 5 mos

beijing city, china

Mobile App promotion Mobogenie, android based mobile managing app, marketing strategy plan Business developing with affiliate networks and agencys Campaign data analysis

Changyou.com (China)

Overseas CS project specialist

Changyou.com (China)

LinkedIn
2013-1 - 2013-7 · 7 mos

Bejing

Web game Odin Quest and Wartune CS work arrangement VIP customer relationship management, suggestions collection Communications with cooperation company and operation team, CS support for project including customer survey, events implement

Changyou.com (China)

Overseas Market Analysis

Changyou.com (China)

LinkedIn
2012-7 - 2012-12 · 6 mos

Bejing

Overseas gaming market information analysis Market analysis report and revenue forecasting report for specified project

Marbridge Consulting

Associate Market Analyst

Marbridge Consulting

2011-12 - 2012-7 · 8 mos

Beijing City, China

Customized market research for foreign companies looking for development in China TV market Market information analysis on China’s TV market and assistant with analysis PPT written

Anya Li's Contact Information

Email

******@***.com

Phone

(**) *** ****

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