Anusree Gopalakrishnan

• Led all digital marketing activities, Google Ads, Meta Ads and LinkedIn Ads, consistently generating 15-20 qualified B2B leads per month for cybersecurity, AI & automation, and edtech solutions. • Used Zoho CRM to align marketing campaigns with sales follow-ups, improving lead response time and visibility of campaign performance. • Managed and mentored a marketing team of four, improving delivery timelines and campaign quality through structured workflows. • Planned and executed Account-Based Marketing (ABM) programs targeting 100+ enterprise accounts across UAE and GCC, increasing account engagement YoY by 50%. • Managed Google search & display, YouTube, and LinkedIn campaigns achieving an average CPL of AED 150 - 220 for IT solutions. • Improved Google Ads CTR upto 6% within three months through campaign restructuring and optimization. • Expanded Byezzy Tech's online visibility, increasing monthly engagement, impressions and website traffic through combined paid and organic initiatives. • Led full branding efforts including visual identity, communication tone, website direction, and social media presence, growing LinkedIn followers from 0 to 5,000+ organically. • Planned and executed the end-to-end GTM strategy for AI & Automation solutions, defining audience segments, planning launch activities, and coordinating with sales and technical teams to ensure successful product adoption, contributing to a sales pipeline exceeding AED 3 million. • Executed email marketing campaigns using Zoho Campaigns, Mailjet and Brevo, maintaining 20-30% open rates and 8–12% CTR with segmented customer lists. • Organised webinars, product demos, and partner events; Huawei IdeaHub product demo event achieved 20+ attendees and contributed to a pipeline of AED 750K+ in opportunities. • Collaborated closely with sales and leadership teams to align campaigns with revenue goals, improving MQL to SQL conversion rates by 20% (4-5 closures/month).

• Served as Key Account Manager for major clients, planning and executing digital campaigns across Meta, TikTok, Google Ads, and LinkedIn. • Worked with major brands such as Nezo, Asian Paints Berger, Reddington, Adam Vittal Hospital, IFFCO Animal Nutrition (IAN), Yardley London, etc. • Improved Meta campaign CTR to an average of 2.5-4% through A/B testing and creative restructuring. • Executed TikTok campaigns that generated high-volume reach at lower CPMs, reducing video view costs by 30% for multiple clients. • Coordinated with outsourced teams on SEO, DV360 and website development to meet performance KPIs and ensure consistent campaign delivery. • Prepared weekly and monthly performance reports, improving client transparency and retention through data-driven insights. • Handled end-to-end social media management for multiple brands, increasing engagement rates through structured content calendars. • Built branding foundations for new clients including name, logo, website, and social media setup, helping brands achieve upto 10K followers on Instagram and TikTok. • Drafted creative briefs and coordinated with writers and designers to deliver high-performing ad creatives and campaign assets.

• Understood client requirements and prepared digital media strategies including content planning and paid campaigns. • Managed social media profiles (Facebook, Instagram, Twitter, LinkedIn) and ran Facebook & Instagram ads. • Prepared weekly/monthly performance reports. • Monitored SEO, and Google Analytics reports to evaluate ongoing website performance. • Coordinated with writers and designers to deliver marketing materials.