Anushree Sawhney Khosla

Drive the transformation of key strategic components of the Asia Miles program design to drive higher member engagement Led the initiative to introduce a segmented customer engagement strategy based on customer value through the development of the concept of ‘High value members’ that contribute disproportionately to program profit Develop the proposition for Asia Miles as a ‘coalition program’, identify strategic capabilities needed and develop the right partner strategy to achieve the same

Responsible for developing the Hong Kong market for AIMIA as well as supporting loyalty & CRM consulting projects in the region. This includes working with potential clients, understanding their objectives from a loyalty/CRM approach, running discovery workshops and developing their proposition for the loyalty/CRM program. Subsequently, also provide launch and ongoing support in order to seamlessly execute their CRM/loyalty approach.

PAYBACK India- Vice President, Partner Management Oct 2010 to Jan 2014 Responsible for managing PAYBACK India’s anchor retail partner, Future Group, the largest retailer in India with businesses across hypermarkets, department stores, electronics retail and e-commerce. Define and thereafter drive the overall strategic objectives from participation in the loyalty program, develop the Analytics and CRM roadmap for all brands and work with internal teams to deliver the same. Responsible for acqusition in the telecom vertical: Define the value proposition and program construct for a telecom partnership. Subsequently acquire a telecom partner and launch the program. Responsible for Business Development and partner acquisition in the Services vertical; travel, entertainment, dining and other services.

Head, Authorization and Line Management Responsible for the overall transaction authorization strategy for credit cards. Key objective was to improve authorization approval rates whilst ensure risk coverage for the bank. Design and implement a revised credit line management strategy to reduce credit losses. Zonal Head, Commercial & Premium Cards Responsbile for acquisition, fee and spends targets for corporate (T&E, Purchase) and Prepaid (Travel and Disbursement) cards in the region Manage and grow the Fleet cards business Regional Head, Alliances & Alternate channels for Credit Cards for South India Identify and acquire relevant co-brand and alliance partners Account management for existing co-brand partnerships in the cards portfolio Develop alternate distribution channels for the existing cards business; bank branches, merchant partners etc.