Anusha Jha

I currently lead Product-Led Growth (PLG) for Freshservice, focusing on trial conversion and post-conversion expansion. I collaborate with Product, Sales, and Demand Gen teams to drive trial email campaigns, optimize the onboarding webinar, and deliver targeted in-app nudges that guide high-propensity accounts along growth paths. Previously, I led the IT Operations Management (ITOM) pillar, growing it from a handful of early adopters to thousands of active customers contributing ~40% of Freshservice ARR. I helped position Freshservice as a ServiceOps solution – offering ITSM + ITOM on a unified platform.

As part of the HolidayIQ platform team, I worked at the intersection of Product and Content, and together, we built a product designed to inspire and assist the user through User Generated Content (UGC). It was a product built with, and fuelled by UGC; a foray into AI for travel.

Worked on the content strategy for a product that intended to decode the next holiday destination of the audience. The MVP was successful and led to the acquisition of HolidayIQ by lastminute.com.

At Design Core, I drove the business by developing a content ecosystem that addresses the needs of its audience. The scope of engagement not only involved nurturing content properties – a new website, functional social media channels, marketing collateral etc. – but shaping the elements that influence the quality of content. These included the business approach and organizational culture.

In the 8 years that I worked independently, I worked on projects that intrigued and educated me. The work included B2B content marketing, copywriting, website architecture & copy, video scripts, etc. Some of the brands I'm proud to have worked with include: - SourceGain - ComplianceQuest - Airloyal - Deegit Global Talent Leaders - Zigma Global Environ Solutions Pvt Ltd

Closely collaborated with the HR department to fulfil the communication requirements of EY GSS. Edited and updated the intranet with people stories, leadership views and interviews. Ideated and executed communication projects involving various BUs. Wrote leadership messages, video voiceovers and created design related content for posters and brochures.

As a corporate writer, worked extensively on a variety of communication collaterals. These range from speeches, articles, case studies, research papers and advertorials for newspapers and magazines, to content for internal and external newsletters, websites and coffee table books for an array of clients across industry verticals. Highly subject specific and research oriented, all articles demand a variety of styles, the skill to interview and interact with people, and an ability to 'get it' - understand the subject and then convey it to the target audience.

Edited news feed for UK domains of websites such as Tiscali, Yahoo, MSN etc. Edited news and worked on design and layout for regional UK newspapers.

Recipient of CCRT scholarship Winner of State level Sangeet Natak Academy competitions