Anupam Mishra

We are on a mission to help SaaS businesses tap the power of user-centered design for greater impact. Most SaaS and enterprise products are designed with a focus on function than on the people who use them. We are charged to change that and help companies tap into the true potential that an efficient and delightful user-focused product can deliver.

Bhopu is an award-winning citizen engagement platform for city of Indore, India. It’s a vibrant social network of the local residents to get information and help. Bhopu is used by local residents, businesses & government departments for variety of use cases. Bhopu boasts world-class user interface designs and engineering, which is improving political governance at the grassroots levels of India. Helped conceptualise the brand, design and develop the app and ran it for the city. I personally went to the homes of people to add first 100 users. I regularly attended Sunday resident meetings in my neighbourhood to understand local issues, improve products, and tell people about them. I started to read school books on Civics to understand how Panchayat, Nagar Nigam, Vidhan Sabha, Lok Sabha and Rajya Sabha function. How does our country function at both central government and state government level. I deeply went about understanding the role of Mayor and Indore Municipal Commissioner to give them unprecedented ward-wise, colony-wise and citizen-access of Indore. With a little team of 8 people we were able to get to 80,000 downloads, 1200 daily active users and 40% stickiness ratio in 2 years of starting from scratch operating only in one city.

Helping top brands, unicorn startups, media companies, sports clubs and leagues increase customer engagement and ad revenues with our suite of B2B and B2C fantasy sports SaaS products

Chosen to lead a new business initiative for IT consulting industry vertical in the US ------------------------------------------- Managed entire sales & marketing of 4 jewelry software products for the US market ---------------------------------------------- Complemented traditional sales by partnering with jewelry industry experts of the US towards creating jewelry software sales channel and coordinated for creating business agreements with them ------------------------------------------ Worked on developing strategic alliances with jewelry trade associations of the US towards becoming their preferred technology partners for their member jewelers ------------------------------------------- Worked in close coordination with product team, marketing team, design team, legal team and with top management --------------------------------------------- Collaborated with product team in discussing issues customer face and by learning what is latest in the industry towards enhancing products’ features (RFID technology integration is one such example) ------------------------------------------- Represented Diaspark in major jewelry trade shows in the US like JCK Las Vegas, Rapaport International Diamond Conference, JA NY New York and MJSA New York ---------------------------------------------- Managed branding and business development of inside sales training program in world-class standards ------------------------------------------- Managed strategic business development for Diaspark's mobile application offerings

Managed branding assignments for Volkswagen, Bajaj Auto, Bajaj Holding & Investments, Bajaj Financial Services, Bajaj Auto Finance, Bhimthadi Jatra and Varroc Engineering with senior management of Indi, graphic designers/architects, advertising agencies and senior managers at clients’ side ------------------------------------------------ Was responsible for on-time delivery of artworks, managing meetings with clients, drafting business agreements, keeping record of what has been promised and discussed internally as well as with the client, client billing and receiving payments ------------------------------------------------ Coordinated in drafting complex proposals catering to specific needs of every client and sometimes we were offering few services for the first time, so the whole process required understanding what all could go wrong and safe-guarding Indi ------------------------------------------------- Was first Project-Manager for ambitious Pool Magazine (India’s first international design magazine) www.poolmagazine.in ------------------------------------------------- Was also part of strategic management team. Experimented with a business case of brand design house for cheaper services to newly launched businesses in association with India Design Council, MACCIA (Maharashtra Chamber of Commerce, Industry and Agriculture), B-Schools and prominent venture capitalists of Pune and Mumbai

Positioned as the Business Analyst for all the Microsoft projects for Burger King Corporation ------------------------------------------- Responsibilities included gathering requirements for enhancements as well as new development projects, communicating with the onsite team for impact analysis and requirement freezing ---------------------------------------------- Managed requirements for the User Administration System, Sales Reporting Mechanism, Franchisee Management System, Survey Management System, Minority Supplier Maintenance Systems along with other significant .Net systems for Burger King ----------------------------------------------- Other responsibilities included creating and maintaining training documents for all the .NET applications in BKC and also preside over training sessions to new resources to the account ----------------------------------------------- Did short business analysis assignments for MindTree Green Council, Apple and Time Inc.

Primary Research Objective (PRO): Test and measure the response for three new products (varieties of ceramic tiles) among influencers (Architects) of Pune market -------------------------------------------- Met 39 architects of Pune and recorded their response -------------------------------------------- Received written appreciation by company’s Vice President-Marketing for the sales insights I bought into management’s notice