Anuki Kenchadze

Paid Media Lead @ TBC Uzbekistan

About

As an advertiser with 7 years of experience, I have a proven track record in managing successful campaigns on platforms such as Facebook Ads, Instagram, Google Ads, and DV360.

Country

Georgia

City

Tbilisi

Industry

Higher Education

Skill

Team Management, Team Leadership, Paid Media Strategy, Web Analytics, Pay Per Click (PPC), Miro Collaboration Platform, E-Commerce, ChatGPT, Search Advertising, Apple search ads, Miads, Petal ads, Unity, Bigo ads, Appnext, Twitter Ads, byyd, Media Planning, Paid Search Strategy, Paid Social Media Advertising

Experience

Paid Media Lead

TBC Uzbekistan

2024-8 - Present · 2 yrs 2 mos

Tbilisi, Georgia

Key focus areas: – Team leadership & vendor management – Full-funnel performance marketing – Campaign planning and optimization – Budget management – Creative strategy & audience segmentation – Data analysis & reporting – Growth strategy & scaling campaigns – Platform expertise (Google Ads, Meta, LinkedIn, DV360, Telegram, Bigo Ads etc.)

Digital Performance Marketer

Space International

2023-1 - Present · 3 yrs 9 mos

• Working on digital banking platforms for Georgian and Uzbekistan markets • Planning, implementing, and optimizinge paid marketing campaigns across various channels (e.g. Google Ads, Facebook Ads, Yandex Ads, Eskimi, DV360) • Ensuring achievement of everyday KPIs for campaigns • Analyze and report on the performance of campaigns and make recommendations for optimization and improvement. • Stay up to date with the latest trends and developments in performance marketing, and apply this knowledge to improve campaign effectiveness

Digital Marketing Manager

TBC

2022-2 - 2023-1 · 1 yr

Georgia

• Creating and implementing campaigns to increase brand awareness. • Monitor and analyze performance indicators of the campaigns and conduct weekly/monthly reports. • Responsible for the allocating advertising budget. • Work closely with content and brand managers teams to push and achieve performance objectives