Anuj Yadav

Offer Personalization Strategy, Digital Content Optimization, Customer Marketing Analytics, Customer Lifetime value Algorithm

Sales & Account Development Analytics, Measurement Analytics

Key Deliverables: Marketing & Product Analytics  Partnering with the company’s leadership to transform marketing data strategies and leading solutions for Customers on Marketing Performance Analytics  Primarily focusing on insightful analysis to high-value clients through business intelligence in deep learning models like Facebook Prophet, LSTM, Season Theta  Pre-Campaign sizing & post campaign Insights Generation  Cstomer segmentation  Developing core framework for Statistical ROI Analysis  Analyzing Digital Traffic on web & app for future Hypothesis testing  Measurement & Insights generation for Incremental Spend & Incremental Revolve using Statistics  Experimentation design – A/B testing/Test vs Control for continuous learning  Measuring market strategy effectiveness & building scalable solutions on tableau

Developing core framework for Statistical ROI Analysis  Analyzing Digital Traffic on web & app for future strategy  Accountable for Hypothesis testing using Statistics- t-test, chi-square test, bootstrap, AD & KS test  Carrying out FXIP Cross Sell Targeting through Logistic Regression Build + Bayes’ Theorem  Measurements & Insights generation for Incremental Spend & Incremental Revolve using Statistics  Experimentation design – A/B testing/Test vs Control for continuous learning  Measuring market strategy effectiveness & building scalable solutions on tableau

Key Deliverables:  Provided excellence in market research by leading a team on Channel performance strategy evaluation – Email, Direct Mail & Tele  Delivered actionable data insights to Sales Performance Analytics on Incentive Plan Design of proprietary sales force  Developed overall strategy and roadmap to address data integrity issues and ensure continuous improvement to data quality  Accountable for developing and deploying BI Applications and packages to multiple environments  Oversaw quantitative research work for Open Early Tenure Attrition analysis & Retention customers opportunity sizing  Lead the development of advanced predictive models and statistically rigorous model scripts for E-newsletter email impact measurement to support analytics initiatives

Key Deliverables:  Drives forecasting excellence in Campaign Measurement, by benchmarking CM’s with the growth curves of newly signed merchants  Provided pre & post campaign insights using statistical analysis like t-test & chi-square test  Worked with Merchant NPS Analytics in line with NPS with cost, MR, Servicing, Marketing Campaigns, etc.  Tracking EMV migration progress for all markets  Focused on Fraud Liability Shift (FLS) with Fraud reporting in prioritizing magnetic stripe merchant migration to EMV enabled to identify merchants at risk of attrition  Active involvement in Merchant coverage improvement & Spend Coverage number for 10K filing using LIF coverage numbers

Key Deliverables:  Played a vital role in Strategy Building, Modeling & Analytics for the risk segment of a major UK based bank for their unsecured portfolio (credit cards)  Key focus on business impact using SAS analytical tool - Data analysis, recommending strategies to clients, analyzing debt distribution  Developed a behavioral model using logistic regression for the bank and prepared strategies to reduce charge off losses  Carried out the Debit Distribution and Economic-capital analysis also assess the LGD and EAD for the bank  Tracked and analyzed the risk strategies on products such as PLCC, RBCC and Sales Finance for roll rates, delinquency levels and bad rates of the bank

Key Dleiverables:  Steered with Incremental Sales Model Development to maximize the impact of a direct marketing campaign for existing customers  Accountable for prototyping reports to track specific metrics and raise alarms in the future  Opportunity Sizing by channel of acquisition