Anuj Kumar

Ad Operations Executive @ IQ Web Group

About

Handling Operations for multiple business verticals - Sales/Acquisitions, Lead Generation, Branding and Mobile - Working and maintaining relationships with a wide and varied publisher base - Monitoring campaign and publisher activity/performance and optimizing where necessary - Focused on growing company revenue by helping publishers scale up their deliveries - Formulating new and innovative delivery strategies Identifying new sources of inventory to grow publisher base and strengthen relationships Strong command over multiple affiliate / performance marketing tools - Offerslook, Google Analytics, Voluum, Offer18, Trackier etc. Deep understanding of affiliate / performance marketing, with regards to publisher requirements and build relationships.

Country

India

City

Ghaziabad

Industry

Marketing & Advertising

Skill

Strategy, Sales, Management, Advertising Operations, Business, Advertising

Experience

Ad Operations Executive

IQ Web Group

2020-2 - Present · 6 yrs 8 mos

Delhi, India

Online marketing, E-commerce, Online Media, Online Sales, Direct to customer business, lead management, demand generation, inside sales, portal management, affiliate marketing, e-tailing, alliances etc. Extensive & in-depth understanding of online marketing ecosystem, lead generation, e-commerce, analytical & statistical representations and tie ups with online partners. Managed multiple online marketing campaigns, while strategized digital marketing campaigns.