Anuj Ghanghoria

Co - Founder @ To Be Honest | Category Leader Brand | Acquired by Ghodawat Consumer Limited @ To Be Honest - TBH

About

Dynamic business leader blending strategy, operations, and innovation to drive startup growth and profitability, with proven success in the competitive food and hospitality sectors. Currently spearheading To Be Honest (TBH), India's pioneering healthy snacks brand featuring vacuum-cooked vegetable crunchies—crafted with 100% real veggies, 50% less oil, and nutrient-retaining technology for guilt-free indulgence. Launched cold-pressed juices (NDTV's Best in Delhi NCR) and scaled vacuum-cooked fruit & vegetable chips to category leadership, culminating in a strategic acquisition by Ghodawat Consumer Limited. Previously revolutionized chaat and North Indian cuisine in South India by building a network of branded, budget-friendly Chaatboxes across Bangalore, disrupting the market with scalable, high-performance outlets. Core philosophy: Solve problems swiftly and challenge the status quo—turning chaos into opportunity while ditching comfort zones. Expertise: Startup Strategy | Business & Financial Planning | Operations Management | Team Building | Growth Hacking | Profitability Optimization.

Country

India

City

Noida

Industry

Food & Beverages

Skill

Start-up Leadership, Project Management, Team Building, PnL Management, Business Strategy, Business Process Improvement, New Business Development, Cross-functional Team Leadership, Team Leadership, Teamwork, Microsoft Office, Event Management, Environmental Engineering, Customer Relations, Marketing, Operations Management, Product Management, Startup Marketing, Entrepreneurship

Experience

Co - Founder @ To Be Honest | Category Leader Brand | Acquired by Ghodawat Consumer Limited

To Be Honest - TBH

2016-2 - 2026-3 · 10 yrs 2 mos

Noida

• Co-founded To Be Honest, a startup dedicated to innovative consumer products. • Successfully raised funds with Ankur Capital to support growth and expansion initiatives. • Led the company to a significant acquisition by Ghodawat Consumer Limited, marking a major milestone. • Established partnerships with IKEA and 4700 BC, enhancing brand visibility in the market. • Open Global market for Brand and expanded the footprints by launching in US, Kuwait, Maldives, Mauritius, Nepal etc.

Co - Founder at ChaatBox | Cloud Kitchen | Scaling the North Indian Authentic Chaat in South India

ChaatBox

2015-6 - 2016-2 · 9 mos

Bengaluru Area, India

• Co-founded Chaatbox, a Bangalore-based food startup delivering authentic Indian chaats. • Managed operations to ensure continuous product availability and optimized packing processes. • Developed business by launching an online store and an offline outlet in Bangalore. • Engaged customers through targeted marketing campaigns on platforms like Zomato and Foodpanda.

Summer Internship at Bramco Group of Companies

Bramco group of companies , Bahrain

2014-5 - 2014-7 · 3 mos

Bahrain

• Conducted thorough analysis of environmental issues across unit operations, proposing effective solutions. • Developed best practices for mitigating fugitive dust emissions, enhancing operational efficiency. • Observed and assessed the Reverse Osmosis Water Treatment Plant, gaining valuable insights into water management. • Focused on the utilization of waste generated in the plant, contributing to sustainable practices within the company.

Education

Indian Institute of Technology (Indian School of Mines), Dhanbad

Environmental Engineering Technology/Environmental Technology

2011 - 2015 · 4 yrs

From my early college days at ISM Dhanbad, I thrived at the nexus of leadership, creativity, and high-stakes execution—relentlessly tackling challenges that unlocked my potential and honed my mastery in orchestrating complex initiatives. Freshman Operations Virtuoso As a first-year leader, I revolutionized mess management for 2,000+ students in a chaotic dining ecosystem. Streamlined vendors, inventory, menus, and audits—slashing complaints by 40% and cutting costs—honing agile problem-solving in high-volume, resource-tight settings. Blending technical precision (event tech, data strategies) with management artistry (team motivation, stakeholder alignment), I turned disorder into dominance. These foundations fueled my startup triumphs—like scaling To Be Honest (TBH) to category leadership and acquisition by Ghodawat Consumer Limited—always challenging norms for exponential impact.