Anubhav Dagar

• Oversaw business operations with key accounts and modern trade in Delhi NCR. • Managed annual business revenue of ₹100 Cr, ensuring strategic growth and sustainability. • Developed strong relationships with distribution accounts to enhance market presence. • Collaborated with cross-functional teams to align sales strategies with corporate objectives.

• Managed annual business revenue of 40 Cr in the designated territory across Western UP and Uttarakhand, through network of distributors, dealers, key accounts, and modern trade. • Oversaw a team of 3 TL’s and 35 retail executives/promoters at key retail outlets. Achieved the desired business volume and value through strategic planning and effective team management. • Achieved highest-ever sales numbers for the designated territory by implementing effective sales strategies through market mapping and data analysis. Increased ND, WD, and counter share across retail outlets through competition benchmarking at both product and strategic levels. • Implemented and monitored trade schemes for channel partners to achieve sales objectives and ensured timely claim settlements with the branch commercial team for commercial hygiene. • Managed channel partners by monitoring commercial health, ROI, and inventory management

During my time as a Management Trainee at Whirlpool Corporation, I underwent a comprehensive one-month induction program at the Gurgaon HO. This experience provided me with valuable insights into the Consumer Durables sector and allowed me to gain cross-functional exposure across various business units such as Sales, Marketing, Finance, Supply Chain, Procurement, and HR.

-In my role as Secretary at the Sports Committee - IMT Ghaziabad, I led a team of 60 members in managing campus sporting activities, securing budget approvals, and negotiating partnerships with top brands for Inter B-School events like New Balance, Nestle, and Marico. -I successfully organised the 25th Chakravyuh and Exult 2.0, two major sports events with 2000+ student and alumni participation.

-Analysed consumer buying behaviour to identify key parameters driving purchase decisions like pricing and reliability. -Conducted market mapping for new store openings, negotiating with retailers to increase distribution. -Coordinated workshops to enhance promoter effectiveness, resulting in improved sales performance.